Raza A.
Brand Ad Creative Designer for DTC, E-commerce & B2B Meta Ads
Scroll psychology decides who gets attention. Pattern interruption decides who gets sales. I’ve used both to design over 1,200 ad creatives across 20+ industries, consistently outperforming benchmarks on CTR and ROAS for brands and agencies worldwide. I don’t design “pretty ads.” I design ads that stop the scroll and move people to act through layout psychology, message hierarchy, and tested visual triggers that connect logic with emotion. What I Create: ✔️ Meta Ad Creatives (Facebook, Instagram) ✔️ Static Ads and Carousel Designs ✔️ Google Display Network (GDN) Banners ✔️ Website and Landing Page Banners ✔️ High-Converting E-commerce Product Ads ✔️ Social Media Visuals for Campaigns and Promotions ✔️ A/B Test Ad Variations (Performance Iterations) 📊 Why My Ads Perform: ▸ Built on real behavioral insights, not guesswork ▸ Visuals engineered around click behavior and scroll patterns ▸ Strategy-first approach — creative aligned with funnel goals ▸ Data-backed layout and contrast ratios to guide focus ▸ Fast turnarounds without creative shortcuts Experience & Results: ✔️ 1,000+ Ads designed across 20+ global industries ✔️ CTR growth between 3.5%–6% on average ✔️ Worked with E-commerce, SaaS, Real Estate, Health, and Finance brands ✔️ Collaborated directly with marketing teams and media buyers ✔️ Proven results across Meta, Google, and Display platforms Tools I Use: Adobe Photoshop | Illustrator | Figma | After Effects | Premiere Pro | Capcut Whether you’re a media buyer, marketing agency, or DTC brand, I can help you translate psychology into performance through ad creatives that look clean, convert fast, and win attention in the most competitive feeds. Click “Invite to Job” or send a message, and let’s build ads that actually perform, not just decorate your campaigns.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.4k
Billed in all: $14,734$15k
$563 in the last 6 months
Across 11 contracts
Across 55 contracts
Earnings, last 30 days
Skill rankings: Top 13% in Banner Ad Design
Ranked by MRR among everyone on Upwork with the skill.
- #26Animated Banner Ad Design114 freelancers · 🇵🇰 #4Top 23%🇵🇰#4 of 21
- #65Static Banner Ad Design257 freelancers · 🇵🇰 #17Top 25%🇵🇰#17 of 55
- #81Google Display Network379 freelancers · 🇵🇰 #8Top 21%🇵🇰#8 of 45
- #203Social Media Carousel1,084 freelancers · 🇵🇰 #33Top 19%🇵🇰#33 of 194
- #230Social Media Graphic975 freelancers · 🇵🇰 #32Top 24%🇵🇰#32 of 147
- #275Advertising Design1,400 freelancers · 🇵🇰 #31Top 20%🇵🇰#31 of 160
- #289Social Media Imagery1,915 freelancers · 🇵🇰 #26Top 15%🇵🇰#26 of 198
- #329Ad Creative1,402 freelancers · 🇵🇰 #71Top 23%🇵🇰#71 of 338