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Raza A.
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Raza A.

Brand Ad Creative Designer for DTC, E-commerce & B2B Meta Ads

Scroll psychology decides who gets attention. Pattern interruption decides who gets sales. I’ve used both to design over 1,200 ad creatives across 20+ industries, consistently outperforming benchmarks on CTR and ROAS for brands and agencies worldwide. I don’t design “pretty ads.” I design ads that stop the scroll and move people to act through layout psychology, message hierarchy, and tested visual triggers that connect logic with emotion. What I Create: ✔️ Meta Ad Creatives (Facebook, Instagram) ✔️ Static Ads and Carousel Designs ✔️ Google Display Network (GDN) Banners ✔️ Website and Landing Page Banners ✔️ High-Converting E-commerce Product Ads ✔️ Social Media Visuals for Campaigns and Promotions ✔️ A/B Test Ad Variations (Performance Iterations) 📊 Why My Ads Perform: ▸ Built on real behavioral insights, not guesswork ▸ Visuals engineered around click behavior and scroll patterns ▸ Strategy-first approach — creative aligned with funnel goals ▸ Data-backed layout and contrast ratios to guide focus ▸ Fast turnarounds without creative shortcuts Experience & Results: ✔️ 1,000+ Ads designed across 20+ global industries ✔️ CTR growth between 3.5%–6% on average ✔️ Worked with E-commerce, SaaS, Real Estate, Health, and Finance brands ✔️ Collaborated directly with marketing teams and media buyers ✔️ Proven results across Meta, Google, and Display platforms Tools I Use: Adobe Photoshop | Illustrator | Figma | After Effects | Premiere Pro | Capcut Whether you’re a media buyer, marketing agency, or DTC brand, I can help you translate psychology into performance through ad creatives that look clean, convert fast, and win attention in the most competitive feeds. Click “Invite to Job” or send a message, and let’s build ads that actually perform, not just decorate your campaigns.

🇵🇰Karachi, Pakistan$25/hr100% JSS4.99 (15)Since Oct 2014

Earnings and projects

MRR
$563

Last 6 months ÷ 6

World#72,987 / 412k
🇵🇰Country#8,966 / 52.9k
Revenue, last 30 days
$20

Last 6 months: $3.4k

World#103,412 / 412k
🇵🇰Country#14,685 / 52.9k
Total earnings
$14k

Billed in all: $15k

World#166,744 / 412k
🇵🇰Country#17,127 / 52.9k
Per project
$359

$563 in the last 6 months

World#214,377 / 412k
🇵🇰Country#24,361 / 52.9k
Projects, last 6 months
6

Across 11 contracts

36% fixed64% hourly
World#34,408 / 412k
🇵🇰Country#7,556 / 52.9k
Projects in all
40

Across 55 contracts

49% fixed51% hourly
World#75,669 / 412k
🇵🇰Country#12,147 / 52.9k

Earnings, last 30 days

$14.7k+$20 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$14,710$14,720$14,730$14,740Oct 9Oct 24Nov 8

Skill rankings: Top 13% in Banner Ad Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #26Animated Banner Ad Design114 freelancers · 🇵🇰 #4Top 23%
  2. #65Static Banner Ad Design257 freelancers · 🇵🇰 #17Top 25%
  3. #81Google Display Network379 freelancers · 🇵🇰 #8Top 21%
  4. #203Social Media Carousel1,084 freelancers · 🇵🇰 #33Top 19%
  5. #230Social Media Graphic975 freelancers · 🇵🇰 #32Top 24%
  6. #275Advertising Design1,400 freelancers · 🇵🇰 #31Top 20%
  7. #289Social Media Imagery1,915 freelancers · 🇵🇰 #26Top 15%
  8. #329Ad Creative1,402 freelancers · 🇵🇰 #71Top 23%