Muskan A.
SEO & Ads Specialist | Google Ads, Meta Ads, AI SEO, AEO
I'm a digital marketing specialist with 8+ years of hands-on experience helping businesses grow through SEO, Google Ads, Meta Ads, and social media management. I've worked with healthcare practices, ecommerce brands, local service businesses, real estate companies, and everything in between. 𝐌𝐨𝐬𝐭 𝐨𝐟 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐦𝐞 𝐥𝐨𝐧𝐠 𝐭𝐞𝐫𝐦 𝐧𝐨𝐭 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐈 𝐥𝐨𝐜𝐤 𝐭𝐡𝐞𝐦 𝐢𝐧, 𝐛𝐮𝐭 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐭𝐡𝐞 𝐰𝐨𝐫𝐤 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐬 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐭𝐡𝐞𝐲 𝐜𝐚𝐧 𝐦𝐞𝐚𝐬𝐮𝐫𝐞. 𝐖𝐡𝐚𝐭 𝐈 𝐝𝐨: 🔍 SEO & AI-Driven SEO • On-page and off-page SEO • Technical SEO - indexing, crawl fixes, site speed, structured data • Local SEO and Google Business Profile optimization • Shopify SEO, WordPress SEO, Wix SEO, Squarespace • eCommerce SEO - product pages, collection pages, technical fixes • Keyword research and competitor analysis • Content optimization for rankings and conversions • AEO and AI visibility - ChatGPT, Perplexity, Google AI Overviews 🔍 AI SEO & AEO Optimization • AI SEO strategy development • AEO (Answer Engine Optimization) implementation • GEO (Generative Engine Optimization) frameworks • AIO (AI Overviews Optimization) • Structured Q&A for AI search engines • Entity-based SEO optimization 🔍 Technical SEO • Advanced Technical SEO audits • Crawlability & indexation optimization • Canonical and redirect management • Core Web Vitals optimization • Schema markup & structured data implementation • XML sitemap & robots.txt configuration 📱 Meta Ads : Facebook & Instagram • Campaign setup and management • Prospecting, retargeting and full funnel strategy • Creative testing and scaling • Dynamic product ads and Advantage+ Shopping • Facebook Pixel and Conversion API setup • ROAS focused campaign optimization 📊 Google Ads • Search campaign setup and management • Keyword strategy and negative keyword management • Conversion tracking and performance reporting • Local and national campaign targeting 📣 Social Media Management • Instagram, Facebook, LinkedIn • Content creation and scheduling • Community management and engagement • Strategy and growth planning 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 𝐈'𝐯𝐞 𝐰𝐨𝐫𝐤𝐞𝐝 𝐢𝐧: Healthcare and medical practices, Ecommerce and Shopify brands, Cannabis and CBD, Legal and real estate, Local service businesses, Restaurants and food brands, HVAC, Education and training, Contractors and clinics 𝐓𝐨𝐨𝐥𝐬 & 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐈 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡: CMS & eCommerce Platforms: Shopify, WordPress, Wix, Squarespace, Webflow, WooCommerce, Duda, Go High Level, Showit, Lovable SEO Tools: SEMrush, Ahrefs, Google Search Console, Google Analytics, Screaming Frog, Moz, Surfer SEO, Ubersuggest, Yoast SEO, Rank Math Ads Platforms: Meta Ads Manager, Google Ads, Google Tag Manager, Facebook Pixel, Conversion API, Google Merchant Center Social Media Tools: Buffer, Hootsuite, Later, Canva,Meta Business Suite, Sprout Social 𝐖𝐡𝐚𝐭 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐬𝐚𝐲: "Great work, got us to where we needed to be" "Job well done, always on top of everything, always going the extra mile" "Highly recommended" I communicate clearly, flag issues early, and give honest recommendations even when that means saying something the client doesn't expect. If you're not sure where to start I'm happy to take a look at your current situation and tell you what I'd prioritize first. SEO Specialist, Google Ads, Meta Ads,Facebook Ads, Instagram Ads, Social Media Manager, Local SEO, Shopify SEO, E-Commerce SEO, WordPress SEO, Technical SEO, AI SEO, Google Business Profile, Content Strategy, Link Building, Keyword Research, Lead Generation, Ecommerce SEO, Digital Marketing Specialist, Conversion Optimization, Google Analytics, Ahrefs, SEMrush
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $24k
Billed in all: $144,726$145k
$677 in the last 6 months
Across 46 contracts
Across 125 contracts
Earnings, last 30 days
Skill rankings: Top 2% in WordPress e-Commerce
Ranked by MRR among everyone on Upwork with the skill.
- #16All in One SEO529 freelancers · 🇮🇳 #4Top 3%🇮🇳#4 of 180
- #21Ecommerce SEO Audit523 freelancers · 🇮🇳 #6Top 4%🇮🇳#6 of 170
- #24Wix SEO Wiz923 freelancers · 🇮🇳 #13Top 3%🇮🇳#13 of 208
- #42Link Building1,268 freelancers · 🇮🇳 #17Top 3%🇮🇳#17 of 434
- #46Meta Pixel1,020 freelancers · 🇮🇳 #6Top 5%🇮🇳#6 of 117
- #71SEO Competitor Analysis2,229 freelancers · 🇮🇳 #18Top 3%🇮🇳#18 of 617
- #77Facebook Ad Campaign2,495 freelancers · 🇮🇳 #23Top 3%🇮🇳#23 of 423
- #78WordPress e-Commerce5,046 freelancers · 🇮🇳 #24Top 2%🇮🇳#24 of 1,261