Hansel G.

Strong creative work needs more than good design. It needs a clear idea, the right visual direction, and someone who knows how to turn both into work that elevates the brand. I’m an Expert-Vetted Senior Art Director & Creative Lead with 16+ years of experience, helping brands, agencies and businesses develop stronger ideas, visual identities and creative work, from early concepts and direction to final execution. My experience covers branding, advertising, campaigns, visual identity, illustration, digital art, product visuals, print and AI-enhanced creative production. This allows me to look beyond individual deliverables and build work that feels consistent, intentional and connected to the bigger picture. Over the years, I’ve worked with brands including McDonald’s, Kellogg’s, Audi, Diageo, Jameson, KPMG, New Balance, Cadbury, Microsoft and the Football Association of Ireland. Today, I combine traditional art direction and design experience with modern AI-assisted creative workflows. AI helps me explore directions, prototype ideas and accelerate production, while creative judgment, art direction and final quality control remain human-led. What I can help you with: • Creative & Art Direction • Brand Identity & Visual Systems • Campaign Concepts & Key Visuals • Advertising & Marketing Design • Product & E-commerce Visuals • Illustration & Visual Storytelling • AI-enhanced Image & Video Production • Creative Review, Feedback & Visual Quality Control Whether you already have a direction that needs to be elevated or an idea that still needs to be shaped, I can bring clarity, consistency and a stronger creative point of view to the project. If you need an experienced creative partner who can think, direct and execute, let’s talk.