Roberta B.

I help companies build clear, consistent, and effective digital identities—combining strategy, design, and execution. With over 20 years of experience, I work across brand identity, website creation, and content production, supporting companies in translating their positioning into tangible, cohesive outputs. I design and develop Squarespace websites from scratch, from layout and content organization to visual identity, SEO/AIO and final setup. I create visual systems and brand assets, and produce content using traditional as well as AI tools, such as PowerPoint, Canva, Runway or Midjourney. I also support email communication, from newsletters to basic automation, ensuring consistency across all touchpoints, namely with Mailchimp, ensuring everything works together as a cohesive digital presence. I am also a skilled content creator, both a writer, and a podcast/video editor, with many years of experience in drafting effective texts for websites, social media, corporate documents from PowerPoint presentations to white papers, audios and videos, as well in creating AI-generated content. If you need someone who can take your digital presence from idea to a working, polished result, I can step in and make it happen. My approach is both strategic and hands-on: I don’t just define direction, I deliver—quickly, clearly, and with attention to detail. Moreover, I’m a published travel writer with recent work featured on Travelbinger, with articles focused on destinations, cultural experiences, and meaningful ways of exploring places. My writing combines storytelling, practical value, and a strong sense of atmosphere—helping readers both imagine and plan their journeys. I can deliver destination guides, travel features, hotel and experience reviews and blog posts. I am also competent in 3D modeling and interior design, able to create functional, visually refined spaces with strong attention to proportion, materials, and atmosphere. I work extensively with SketchUp for accurate modeling, space planning, and custom furniture development, transforming ideas into clear and buildable concepts. I also produce high-quality photorealistic renders, both static images and animated walkthroughs, helping clients visualize projects before execution with realistic lighting, textures, and mood. My approach combines design sensitivity with technical precision to deliver presentations that are both inspiring and practical.