Gaelle M.

💎 Expert-Vetted (Top 1%) | 100% Job Success 🏆 3,350+ hours | 55+ successful projects | Long-term collaborations 📌 Strategic Marketing & Growth – Luxury, Tourism, SaaS, Market Expansion, Tech & Enterprise 🌍 18+ years of experience across Europe, USA & Asia-Pacific 💼 Ex-LVMH, L’Oréal Luxe (YSL, Lancôme, Valentino Beauty), Club Med, Marriott, U.S. Office of Tourism, French Ministry of Tourism --- I help premium brands and global companies grow in France, expand across international markets, and build marketing strategies that combine clarity, elegance, and measurable results. With a dual background in agencies and in-house roles, I bring both strategic vision and operational execution, working seamlessly with creative teams, developers, and stakeholders to deliver high-impact campaigns. Whether you're a luxury house, a tourism brand, a SaaS platform or a Tech / IA business, I design tailored strategies to increase visibility, generate qualified leads, and strengthen your market presence in Europe, the USA and APAC. --- 🔹 Expertise ✔ Go-to-market & international growth – France ↔ Global (USA, Europe, APAC) ✔ Luxury & Tourism Marketing – Positioning, branding, storytelling, customer experience ✔ Lead Generation & Digital Campaigns – SEO, paid media, inbound funnels ✔ Content Strategy & UX Writing – Multilingual assets, landing pages, CRM, e-retail ✔ Influence & Community – UGC, influencer strategy, high-end social media presence ✔ Performance Marketing – KPIs, CRO, A/B testing, reporting --- 📍 Notable Projects & Impact 💎 Luxury & Beauty - LVMH (Dior, Fred, Moët) – Global digital storytelling & UX content - L’Oréal Luxe – YSL & Lancôme: campaigns, SEO & e-retail optimization - Valentino Beauty – Digital content & e-commerce experience - Club Med – Launch of the Pure Gym luxury concept (fully booked in 3 months) 🏨 Tourism & Hospitality - U.S. Office of Tourism – 5 years leading digital & influencer strategy (awarded x3) - Marriott, Radisson, Opodo – Freelance marketing manager for content & campaigns - French Ministry of Tourism – E-commerce platform & SEO content strategy - Club Med – Global marketing strategy across luxury & leisure segments 💻 SaaS & Market Expansion - Nuxeo (Hyland) – +150% pipeline via content & lead nurturing - RELX (WAKA) – GTM strategy and premium wellness tech brand launch - Telepass – French market entry & brand localization strategy --- 📊 Approach & Methodology - Strategic – Business-first, goal-oriented and structured - Creative – Emotional storytelling aligned with brand values - Analytical – Data-driven decisions and conversion-focused optimization - International – Fluent across cultural markets (Europe, USA, APAC) Good content tells a story. Growth marketing drives a result. You can have both by hiring me. 📩 Send me a message to get started. --- 🔎 Tags Luxury marketing, luxe, tourism, tourisme, voyage, travel, wellness, hospitality, medical tourism, spa, aesthetic medicine, aesthetic clinic, premium, content marketing, growth marketing, influencer marketing, digital strategy, social media, brand storytelling, brand positioning, marketing consultant, marketing director, France country manager, French country manager, EMEA, Europe Manager, strategy, French market entry, go-to-market, SaaS, B2B/B2C, creative agency, marketing agency, digital agency, agency strategist, agency experience, project management