Krishna M.

Results-driven Marketing Automation Leader with 10+ years of B2B/B2C experience across SaaS, EdTech, and Financial Services. Expertise in Oracle Eloqua, Marketo, NetCore Cloud CE, and Salesforce CRM (SFDC), driving MQL conversion via lifecycle journeys, segmentation, and lead scoring. Strong in reporting, MarTech integrations, and governance to deliver measurable pipeline impact. Key Highlights: Marketing Technology Management – Extensive experience in Oracle Eloqua [Expert], Marketo [Basic], NetCore Cloud [Beginner], and Salesforce CRM [Basic], optimising automation workflows to enhance lead management and campaign execution. Campaign Execution & Strategy – Designed and deployed lead-nurturing workflows, email marketing campaigns, and personalised engagement strategies to boost conversions across campaigns. Data Analytics & Reporting – Proficient in marketing performance analysis, campaign metrics tracking, and KPI reporting, leading to informed decision-making. We streamline marketing operations, automate workflows, and improve cross-functional efficiencies, reducing manual work and improving scalability. Cross-Functional Collaboration – Partnered with marketing, sales, and product teams to align marketing initiatives with business goals and enhance customer lifecycle management. Training & Enablement – Conducted workshops and knowledge-sharing sessions to upskill teams on automation best practices, CRM integrations, and performance tracking. Ready to bring your marketing strategies to the next level? Let’s connect! SKILLS Marketing Automation & Lifecycle - Journey orchestration, lead nurturing, segmentation, dynamic content, A/B testing, personalisation Platforms & CRM - Oracle Eloqua (Expert), Marketo, Netcore Cloud CE, Salesforce CRM Ops & Governance - Stakeholder/vendor management, Service Level Agreement & QA frameworks, process standardisation Analytics - Campaign insights, Dashboard, ROI reporting, experimentation design Core Capabilities - Lead scoring, database hygiene, HTML (Email), CSS (Basic), UTM Tracking, Event Tracking, API/CRM Integrations, Deliverability (SPF/DKIM/DMARC)