Tobias P.

Conversion Copywriter & CRO Strategy | B2B / SaaS | CXL-Certified

I'm a CXL-certified CRO strategist and conversion copywriter. Since 2015, i have worked with SaaS companies (primarily B2B), from bootstrapped startups through to large enterprise teams. I audit funnels end-to-end, build messaging strategy from voice-of-customer research, and write the conversion copy that executes on those ideas: landing pages, ads, email sequences, website copy, and user flows. Named clients include Toggl, Adobe Systems, SEON, DataDome, Screenly, and Courier Exchange. What I work on: 1. Messaging + positioning: ICP mapping, value prop development, competitive differentiation, full-funnel messaging frameworks 2. CRO and funnel strategy: End-to-end LP/website audits, heuristic analysis, prioritised optimisation roadmaps, A/B test design and variant development 4. Conversion copy: Landing pages, PPC ad copy, email sequences, website copy, UX microcopy, and low-fidelity wireframes 5. Embedded model: Customer research and data analysis through to launch, iteration, and ongoing testing What clients say: "Tobias helped us cut our cost per lead from $120 to under $40 and boost our click-through rate by over 25%." "Tobias delivered more than just copy; he helped us reframe our entire go-to-market positioning and improve customer engagement." — Julien, Multiply Credentials: - CXL minidegrees: Conversion Optimisation + Growth Marketing - CXL certifications: Digital Psychology, Applied Neuromarketing, Landing Page Optimisation - 100% Job Success Score | 100+ completed contracts | Upwork Top Rated Available for contract, part-time, and embedded engagements. GMT+1 (Lisbon). 📩 Send me your copy/website. I’ll provide a free teardown with actionable insights :)