Michael H.
Social Media Marketing, Branding Strategist, Instagram & FB, 3.8M Rev
💰 $3.8𝐌+ 𝐢𝐧 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐚𝐜𝐫𝐨𝐬𝐬 𝐌𝐞𝐭𝐚 𝐚𝐝𝐬, 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐬𝐨𝐜𝐢𝐚𝐥, 𝐚𝐧𝐝 𝐜𝐥𝐢𝐞𝐧𝐭 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐬𝐲𝐬𝐭𝐞𝐦𝐬. ✅ 𝟏𝟑 𝐜𝐨𝐚𝐜𝐡𝐞𝐬 𝐰𝐨𝐫𝐤𝐞𝐝 𝐰𝐢𝐭𝐡 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐬𝐚𝐥𝐞𝐬 𝐬𝐲𝐬𝐭𝐞𝐦𝐬, 𝐚𝐧𝐝 𝐡𝐢𝐠𝐡-𝐭𝐢𝐜𝐤𝐞𝐭 𝐃𝐌 𝐜𝐥𝐨𝐬𝐢𝐧𝐠 & 𝐬𝐞𝐭𝐭𝐢𝐧𝐠 𝐚𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐜𝐡𝐚𝐢𝐧. ✅ $𝟐𝟐𝐊 𝐡𝐢𝐭 𝐢𝐧 𝟑𝟎 𝐝𝐚𝐲𝐬 𝐛𝐞𝐟𝐨𝐫𝐞 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞 𝐩𝐚𝐢𝐝 𝐚𝐝 𝐫𝐚𝐧. ✅ 𝟏𝟎-𝟐𝟎 𝐛𝐨𝐨𝐤𝐞𝐝 𝐜𝐚𝐥𝐥𝐬 𝐩𝐞𝐫 𝐰𝐞𝐞𝐤 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐨𝐧 𝐣𝐮𝐬𝐭 $𝟓-$𝟐𝟎/𝐝𝐚𝐲 𝐚𝐝 𝐬𝐩𝐞𝐧𝐝. ✅ $𝟏𝟒,𝟎𝟎𝟎 𝐜𝐥𝐨𝐬𝐞𝐝 𝐢𝐧 𝐃𝐌𝐬 𝐢𝐧 𝐰𝐞𝐞𝐤 𝐨𝐧𝐞, $𝟏𝟏𝟓𝐊 𝐢𝐧 𝟔𝟎 𝐝𝐚𝐲𝐬 𝐟𝐨𝐫 𝐀𝐉 𝐄𝐥𝐥𝐢𝐬𝐨𝐧. ✅ 𝟑,𝟎𝟎𝟎 𝐭𝐨 𝟐𝟓𝟒,𝟎𝟎𝟎 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬 𝐠𝐫𝐨𝐰𝐧 𝐨𝐫𝐠𝐚𝐧𝐢𝐜𝐚𝐥𝐥𝐲 𝐨𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤. ✅ 𝟑𝐱 𝐭𝐨 𝟏𝟑𝐱 𝐑𝐎𝐀𝐒 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝 𝐚𝐜𝐫𝐨𝐬𝐬 𝐥𝐢𝐯𝐞 𝐌𝐞𝐭𝐚 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬. ✅ 𝐎𝐧𝐞 𝐬𝐲𝐬𝐭𝐞𝐦. 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 𝐟𝐢𝐫𝐬𝐭. 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐬𝐞𝐜𝐨𝐧𝐝. 𝐏𝐚𝐢𝐝 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐭𝐡𝐢𝐫𝐝. "Working with Michael brought that spark back to me. It really changed my life. Before I would think how are these guys making 20-30 grand a month, but at the rate we're going that's easy. You guys gave me the confidence to stop my 9-to-5 and put my trust in Michael and the team. My wife ended up quitting her job too. The way you guys work is just outstanding, y'all make dreams come to reality." 🗣 Brennis Mobley - Online Fitness Coach 🗣 𝗕𝗼𝗼𝗸 𝗮 𝗽𝗮𝗶𝗱 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗮𝗱𝘃𝗶𝗰𝗲. 𝗜𝗻𝘃𝗶𝘁𝗲 𝗺𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗼𝗿 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗱𝗶𝗿𝗲𝗰𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗵𝗮𝘃𝗲 𝗮 𝗻𝗼-𝗰𝗼𝘀𝘁 𝗲𝘅𝗽𝗹𝗼𝗿𝗮𝘁𝗼𝗿𝘆 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗯𝗼𝘂𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. What I commonly help service businesses and coaches with: 1️⃣ 𝐁𝐫𝐚𝐧𝐝 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 & 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 Define exactly who you serve, what problem you solve, and why you're the only logical choice. Build the foundation that makes everything else, content, ads, sales conversations, actually work. 2️⃣ 𝐎𝐟𝐟𝐞𝐫 𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞 & 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 Rebuild your offer so the value is undeniable and the price objection disappears before the sales conversation starts. The right offer at the right price point changes everything. 3️⃣ 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 Prove the model works before touching paid traffic. Instagram and Facebook content strategy, DM qualification systems, and high-ticket closing through organic channels, generating consistent booked calls before a single ad runs. 4️⃣ 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 & 𝐏𝐚𝐢𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 Stack Facebook and Instagram ads on top of a proven organic foundation. $5-$20 a day generating 10-20 booked calls a week. Not because of the budget, because the message and offer were right before the ads launched. 5️⃣ 𝐆𝐨 𝐇𝐢𝐠𝐡 𝐋𝐞𝐯𝐞𝐥 𝐂𝐑𝐌 & 𝐀𝐈 𝐒𝐞𝐭𝐭𝐞𝐫 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 Automated qualification, appointment booking, pre-call nurture sequences, and DM setter infrastructure that converts leads while you sleep. Built inside Go High Level and integrated with your existing content and ad systems. Hi, I'm Michael. 👋 I built The Build Before You Burn System after seeing the same story play out too many times, coaches with real skill and real results to offer, burning through ad budgets on a broken foundation while agencies collected retainers and disappeared. The sequence I use now came from the inside, years of closing high-ticket in the DMs myself, scaling sales teams, and building the systems before teaching them to anyone else. The ads were never the problem. The foundation was. Send me a message with where you're at right now and what you're trying to build. I only work with a select number of clients at a time so I can give each one full attention. Michael Harbone — I've worked with 13 coaches across brand positioning, sales system infrastructure, and high-ticket DM closing, building the complete acquisition chain from messaging through to closed revenue. Some of the words my clients commonly use to describe what they want help with: 🔸 Brand Positioning - Brand Strategy - Brand Messaging - Messaging Strategy - Brand Strategist - Marketing Strategist 🔸 Meta Ads - Facebook Ads - Instagram Ads - Paid Social - Social Media Advertising - Facebook Marketing - Instagram Marketing 🔸 Client Acquisition - Lead Generation - High Ticket Sales - DM Closing - Sales Funnel - Conversion Strategy - Appointment Setting 🔸 GoHighLevel - GHL Expert - CRM Setup - Marketing Automation - AI Setter - Sales Automation - HighLevel 🔸 Online Coach Marketing - Fitness Coach Marketing - Service Business Marketing - Personal Brand Strategy - Coach Branding 🔸 Content Strategy - Social Media Strategy - Organic Growth - Instagram Growth - Facebook Growth - Social Media Manager
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $4.6k
Billed in all: $7,394$7.4k
$764 in the last 6 months
Across 8 contracts
Across 21 contracts
Earnings, last 30 days
Skill rankings: Top 12% in Content Marketing Strategy
Ranked by MRR among everyone on Upwork with the skill.
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