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Carissa L.
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Carissa L.

App Store Optimization & Growth Expert

⭐ 100M+ downloads driven • $114M+ client revenue generated • 500+ businesses supported 
 For over the past 10 years, I’ve helped people figure out what’s actually standing between them and growth — then build & execute on the strategy to fix it. From Fortune 500s to vibe-coding solo-founders, the goal is the same: attract the right people and turn more of them into paying customers. 🚀 Areas of expertise: 

 • App Store Optimization (ASO/AEO/GEO)
 • Advertising (Apple Search Ads, Google Ads, Meta, Reddit, etc.)
 • Monetization & Retention
 • Brand & Product Positioning • Conversion Rate Optimization
 • Growth Strategy & Roadmapping
 • Done for you and Done with you (Training, Consulting, Workshops, etc.)
 • AI Tooling & Thinking
 ✅ Words from very happy clients:
 ▸ “Proceeds are up 135% and downloads are rising 17% in the last 30 days.”
 ▸ “We almost immediately saved $30k/mo in ad spend efficiency.”
 ▸ “Blown away by Carissa’s ability to see the big picture + go over and above.”
 ▸ “She gave it to me straight, which was painful... It probably saved me a lot of money and ultimately cost her money because it meant she wasn't creating this huge marketing package for us, but her honesty is something that should be noted.” A few things to know before reaching out: 
• I’m focused on the long-term sustainability of your business — if you’re looking for quick fixes, boosts, or hacks, I’m most likely not the right fit.
 • I’m very honest/direct about where I believe your real leverage is.
 • I intentionally work with a limited number of clients at a time. (Open contracts are not reflective of my actual workload — more so Upwork’s very unintuitive way of closing out engagements.)
 There’s never a hard pitch, and if I don’t think we’re the right fit, I’ll still point you in the right direction however I can. Looking forward to hearing from you! 🚀

🇺🇸Jersey City, United States$170/hr100% JSS4.83 (147)Since Dec 2014
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Earnings and projects

MRR
$2k

Last 6 months ÷ 6

World#23,208 / 412k
🇺🇸Country#5,021 / 62.1k
Revenue, last 30 days
$1k

Last 6 months: $12k

World#42,531 / 412k
🇺🇸Country#6,344 / 62.1k
Total earnings
$182k

Billed in all: $183k

World#17,747 / 412k
🇺🇸Country#4,181 / 62.1k
Per project
$805

$654 in the last 6 months

World#141,039 / 412k
🇺🇸Country#23,991 / 62.1k
Projects, last 6 months
18

Across 22 contracts

95% fixed5% hourly
World#7,230 / 412k
🇺🇸Country#1,234 / 62.1k
Projects in all
226

Across 235 contracts

94% fixed6% hourly
World#8,100 / 412k
🇺🇸Country#1,448 / 62.1k

Earnings, last 30 days

$183k+$1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$181.5k$182.0k$182.5k$183.0kOct 8Oct 23Nov 7

Skill rankings: Top 4% in App Store Optimization

Ranked by MRR among everyone on Upwork with the skill.

  1. #8Mobile Marketing102 freelancers · 🇺🇸 #3Top 8%
  2. #17App Store Optimization388 freelancers · 🇺🇸 #1Top 4%
  3. #67Mobile App Redesign693 freelancers · 🇺🇸 #9Top 10%
  4. #174Brand Consulting2,336 freelancers · 🇺🇸 #83Top 7%
  5. #660Marketing Strategy8,415 freelancers · 🇺🇸 #231Top 8%
  6. #906Social Media Marketing17,756 freelancers · 🇺🇸 #193Top 5%