Carissa L.
App Growth Expert (ASO/AEO, RevOps)
⭐ 100M+ downloads driven • $114M+ client revenue generated • 500+ businesses supported For over the past 10 years, I’ve helped people figure out what’s actually standing between them and growth — then build & execute on the strategy to fix it. From Fortune 500s to vibe-coding solo-founders, the goal is the same: attract the right people and turn more of them into paying customers. 🚀 Areas of expertise: • App Store Optimization (ASO/AEO/GEO) • Advertising (Apple Search Ads, Google Ads, Meta, Reddit, etc.) • Monetization & Retention • Brand & Product Positioning • Conversion Rate Optimization • Growth Strategy & Roadmapping • Done for you and Done with you (Training, Consulting, Workshops, etc.) • AI Tooling & Thinking ✅ Words from very happy clients: ▸ “Proceeds are up 135% and downloads are rising 17% in the last 30 days.” ▸ “We almost immediately saved $30k/mo in ad spend efficiency.” ▸ “Blown away by Carissa’s ability to see the big picture + go over and above.” ▸ “She gave it to me straight, which was painful... It probably saved me a lot of money and ultimately cost her money because it meant she wasn't creating this huge marketing package for us, but her honesty is something that should be noted.” A few things to know before reaching out: • I’m focused on the long-term sustainability of your business — if you’re looking for quick fixes, boosts, or hacks, I’m most likely not the right fit. • I’m very honest/direct about where I believe your real leverage is. • I intentionally work with a limited number of clients at a time. (Open contracts are not reflective of my actual workload — more so Upwork’s very unintuitive way of closing out engagements.) There’s never a hard pitch, and if I don’t think we’re the right fit, I’ll still point you in the right direction however I can. Looking forward to hearing from you! 🚀