Tetiana K.

Google Ads Certified, Digital Marketing Specialist

Experienced in Google Ads, Google Analytics, Google Tag Manager, Meta Ads, Bing Ads. - Google Ads Search & Display network campaigns: • Development of paid search strategies • Campaign planning and optimization • Keyword research - relevant keyword expansion and negative keyword addition • Writing, reviewing and editing of ad copies, ad testing • Monitoring and optimizing campaigns • Existing account audit - recommending and implementing changes Google Shopping (product ads): • Setting up merchant center account and linking it to AdWords account • Validating and uploading product data feed into Merchant center account • Creating shopping campaigns in AdWords • Monitoring and optimizing shopping campaigns Remarketing with Google Ads • Standard remarketing using remarketing lists (lists of users that have visited the website and/or completed some actions) • Dynamic remarketing (show ads that contain products and services viewed by visitors on the website) - Meta Ads • Ads setup and management: Link ads - the entire advert is clickable, so people will be directed to your web page whether they click the image or the button; Dynamic ads - show people products from your website, whether or not they've been to your site; Lead ads - include a contact form that lets people show their interest in a product or service by filling out the form with their details and allowing a business to follow up with them) • Retargeting, dynamic retargeting - Bing Ads - Google Analytics set up, configuration, integration - Recommending changes to website architecture, content, linking and other factors to increase search engine rankings - Coordination and collaboration with editorial and copywriting teams for implementation SEO practices in content creation