Bernadeth B.

Most social media accounts don't fail from a lack of content...they fail from a lack of management. Posts go out inconsistently, nobody's tracking what's working, and the person behind the account is stretched too thin to think strategically. That's the gap I fill. I manage the full content workflow, not just pieces of it: I start with your business goals and audience, build a content calendar around them, write and produce the content, including short-form video (Reels, TikTok, Shorts) edited in CapCut with graphics in Canva, schedule and publish it across Instagram, Facebook, TikTok, LinkedIn, and YouTube, handle community engagement, and close the loop with analytics reporting that actually tells you what to do next month. I've supported clients across animal care, insurance, home services, real estate, and personal-brand accounts, different industries, same core problem: turning content into a system instead of a scramble. Tools I work in regularly include Meta Business Suite, Metricool, Mailchimp, GoHighLevel, Notion, Trello, and Asana, and I use AI tools where they genuinely speed up ideation, drafting, and reporting, not as a replacement for strategy or brand voice. On Upwork: 2,400+ hours, 13 completed contracts, and a 4.7-star rating. I bring the same thing to every account, a plan, consistent execution, and a report you can actually use. If you need someone who can think through why a piece of content should exist and then actually produce and publish it, not just one or the other, let's talk about what your account needs most right now.