Santiago B.

I design distinctive logo and brand identity systems for established businesses and ambitious founders that need to look credible, memorable, and ready to grow. My work ranges from clean modern wordmarks and custom typography to expressive, heritage-inspired identities. Every project is built as a practical system that can work consistently across websites, packaging, signage, social media, apparel, presentations, and print. With 10+ years of experience, 231 completed Upwork jobs, a 100% Job Success Score, Top Rated status, and recognition as a published designer in LogoLounge Book 14, I bring strategic thinking, clear communication, and production-ready execution to every engagement. WHAT I CAN HELP YOU WITH • Custom logo design and responsive logo suites • Complete brand identity systems • Custom typography, lettering, badges, symbols, and icons • Color palettes and typography systems • Practical brand guidelines • Packaging, signage, menus, merchandise, social, and print applications • Rebrands and visual identity refinements MY PROCESS 1. Discovery: Your business, audience, competitors, goals, and practical requirements 2. Direction: Strategic visual territory and creative rationale 3. Design: Focused concepts, feedback, and identity-system development 4. Delivery: Organized source, vector, print, and digital files with clear usage guidance Clients hire me for original ideas, a structured process, reliable communication, and identities that are both distinctive and practical. Send me a short note with your business, audience, required applications, timeline, and what is not working in the current brand. I will recommend the right starting scope, from a focused logo suite to a complete brand identity system.