ILIOUS K.
Meta & Google Ads Specialist | Conversion Rate Optimization
I help businesses improve Meta Ads, Google Ads, and website conversions—from attracting relevant traffic to improving the journey toward a lead or purchase. With 8+ years of digital marketing experience and $30K+ earned on Upwork, I combine paid advertising, conversion rate optimization (CRO), analytics, and marketing automation. How I can help: • Meta Ads: Facebook and Instagram campaign setup, management, audience testing, and optimization. • Google Ads: Keyword research, campaign setup, ongoing management, and performance analysis. • CRO and Landing Page Optimization: Review messaging, forms, calls to action, product pages, and purchase journeys. • A/B Testing: Create test hypotheses and evaluate results to guide improvements. • Google Analytics 4 (GA4): Review website performance and conversion tracking. • CRM and Marketing Automation: Improve lead capture, routing, segmentation, and email/SMS follow-up. I begin by reviewing your goals, campaigns, website, and available data. You receive prioritized recommendations, clear explanations, and a practical plan for the next steps. Need campaign management or a fresh review of your conversion funnel? Send me your website and main goal, and let's discuss your project.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.4k
Billed in all: $34,250$34k
$1.4k in the last 6 months
Across 115 contracts
Earnings, last 30 days
Read once a week before Oct 12, 2026, daily since. Dotted: longer than usual between two readings. Hatched: over two weeks without one.
Skill rankings: Top 27% in Social Media Marketing
Ranked by MRR among everyone on Upwork with the skill.
- #31Advertising Automation84 freelancers · 🇧🇩 #2Top 37%🇧🇩#2 of 3
- #92Tracking Tags Installation254 freelancers · 🇧🇩 #28Top 36%🇧🇩#28 of 121
- #377Landing Page Optimization1,118 freelancers · 🇧🇩 #27Top 34%🇧🇩#27 of 92
- #508Media Buying1,414 freelancers · 🇧🇩 #26Top 36%🇧🇩#26 of 70
- #525A/B Testing1,603 freelancers · 🇧🇩 #17Top 33%🇧🇩#17 of 54
- #879Google Analytics 42,201 freelancers · 🇧🇩 #99Top 40%🇧🇩#99 of 342
- #1,285Search Engine Marketing3,899 freelancers · 🇧🇩 #80Top 33%🇧🇩#80 of 362
- #1,808PPC Campaign Setup & Management5,012 freelancers · 🇧🇩 #86Top 36%🇧🇩#86 of 348