Adam S.

For over 20 years, I've delivered primary B2B executive fieldwork, market intelligence, and GTM strategy research for financial services, private equity funds, tier-1 management consultancies, tech / enterprise SaaS, and fintech leaders across EMEA, APAC, and the Americas. As consumer panels and desk research shift toward synthetic AI, unscripted primary evidence from real decision-makers has become the harder-to-replicate asset for validating investments, market entry, and growth strategy. This is particularly true where procurement politics, pricing power, and competitive dynamics sit outside what simulated respondents can see. This is where I step in. CORE SPECIALISATIONS: - Primary Fieldwork for Investment & Growth Diligence: Voice-of-customer (VoC) research, pricing power validation, churn risk diagnostics, and competitive moat testing supporting M&A and private equity deal teams. - Unscripted C-Suite & B2B Expert Moderation: Deep, unscripted in-depth interviews (IDIs) with enterprise buyers, procurement heads, supply chain leaders, and technical decision-makers to surface commercial realities that structured surveys and synthetic panels miss. - Multilingual Cross-Border Execution: Fieldwork delivered in English, Japanese, German, Spanish, and French across markets, not through translated intermediaries. - Board-Ready Strategic Synthesis: Translating multi-market findings into structured, hypothesis-driven (MECE) executive deliverables, steering committee decks, and pricing models (van Westendorp, Gabor-Granger). SECTOR EXPERTISE: Financial Services, Fintech & Payments | Enterprise Software & B2B SaaS | Industrial & Cross-Border Supply Chains