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Leila S.
Expert-Vetted

Leila S.

Creative Strategist & Comedy Writer | Brand Positioning & Ads

Whether you are a service-based business like a law firm, solar installer, or architectural studio, or a creative agency seeking high-impact ad concepts, I bridge the gap between marketing logic and thumb-stopping creativity. With 10+ years of experience, I specialize in turning service brands into market leaders through a blend of rigorous brand strategy and performance-driven storytelling. My expertise: Brand Positioning & Strategy: I define your unique value proposition so you stop competing on price and start winning on authority. This is essential for high-trust professions like construction, law, and specialized trades. Creative Strategy for Meta & TikTok: I move beyond trends to find the consumer truths that resonate. I develop ad concepts, hooks, and platform-native scripts that entertain first and sell naturally. Strategic Scriptwriting & Video Content: Leveraging a background in comedy writing and audience psychology, I craft sharp, fast-paced scripts for YouTube, Meta, and TikTok. My focus is on retention, watch time, and driving the viewer to take action. If you are ready to stop wasting budget on ads that don't stick and start building a brand that scales, let’s discuss your project. Message me now!

🇧🇷Sao Paulo, Brazil$75/hr100% JSS4.99 (21)Since Feb 2015

Earnings and projects

MRR
$0

Last 6 months ÷ 6

World#35,160 / 412k
🇧🇷Country#391 / 4,647
Revenue, last 30 days
$0
Total earnings
$110k

Billed in all: $112k

World#35,160 / 412k
🇧🇷Country#391 / 4,647
Per project
$4.6k
Projects, last 6 months
0

Across 1 contracts

100% fixed0% hourly
World#209,850 / 412k
🇧🇷Country#2,400 / 4,647
Projects in all
24

Across 30 contracts

37% fixed63% hourly
World#116,630 / 412k
🇧🇷Country#863 / 4,647

Earnings, last 30 days

$112kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$110k$112k$114k$116kOct 8Oct 23Nov 7

Skills