Sierra H.

I have over 10 years of insider knowledge in the birth industry from many vantage points. I started my career as a certified doula, then became a baccalaureate-prepared registered nurse. I have a wide variety of clinical experience working labor and delivery in a large metropolitan hospital, free-standing birth center, and home setting. I have most recently joined forces with an international health and wellness company, where I was onboarded as a maternity health coach and have evolved into a content creator of their evidence-based maternity curriculum as well. Some of its clients are Fortune 5 companies, and they specialize in affecting population health at the level of the individual. I am proficient in academic writing and have access to databases for peer-reviewed research journals, and even attended an Evidence-Based Birth Writing Retreat hosted by Dr. Rebecca Dekker. I am well versed in translating medical research into patient-friendly materials and handouts and have written checklists, flow sheets, charts, brochures, and marketing materials for a boutique family practice. I have also enjoyed more consumer-driven content creation such as blogging on alternative healthcare. Much of the content I have created has been done as a ghostwriter and/or is protected by non-disclosure agreements; however, I am always willing to give possible future clients writing samples based on their needs. As a true people person, I have developed a passion for sales. Over the years, I have honed my skills in therapeutic communication techniques including motivational interviewing and positive psychology. Ask yourself for a moment, what is more challenging to sell: a product, experience, or personal behavior change? I can sell all three in a way that is kind, respectful, and empathetic. Understanding how people are motivated is the key to helping them discover their needs, and I assist them in finding their solutions. I helped a local midwife start closing sales after developing a strategy to take interested clients and convert them into paying customers. After implementing my marketing plan, the midwife had a 75% hire rate. I am also working with an international health and wellness company in developing and implementing a marketing strategy targeted at consumers utilizing obstetrical physicians and midwives.