Susan W.

I’m a senior instructional designer with 20+ years of experience helping organizations turn complex knowledge into digital and blended learning that people actually apply in their work. I have worked with dozens of subject matter experts to clarify what learners really need to know and to shape that content into a learning journey of experiences that make sense and have real impact. I’ve worked in both academic and corporate environments across a wide range of topics, including business, finance, leadership, onboarding, and soft skills, with a particular emphasis on sales training. I can help when you are dealing with things like: • Knowledgeable SMEs who are having difficulty structuring learning experiences • Complex content that needs to be broken down into digestible steps to be mastered • A new training initiative that needs thoughtful design before development begins • Existing learning experiences that aren’t achieving their objectives My philosophy is simple: engagement delivers learning. I have a strong media background, including PBS, that provides the foundation for learning that grabs attention and holds it. I believe the most effective learning is interesting and a pleasure to consume, not a chore one must endure to tick off a box. If the content doesn’t engage, people don’t learn — and the training budget is wasted. I work within client-licensed tools including Articulate Storyline, Rise and Synthesia and have extensive experience designing eLearning for LMS-based multilingual and global delivery. I have a working knowledge of WCAG accessibility and UX/UI principles. Storyboards and wireframes are a given. I’m happy to share work samples from previous projects. Because much of this work was developed for clients, access to samples is password protected, but I’m glad to provide access upon request. Earlier projects on this platform reflect business writing work. My instructional design expertise has been built through direct client engagements and employment — including five years as Lead Instructional Designer and an eight-year contract relationship with a UK-based L&D firm serving global enterprise clients. If you need someone who can step in, understand your situation quickly, and deliver work that meets your needs, let’s talk.