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Laurence M.
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Laurence M.

Strategic Brand Storytelling | B2B & B2C Growth Marketing Copywriter

I help visionary brands tell stories that build trust, inspire loyalty, and drive growth. For over a decade, I’ve helped companies of every size, from startups to Fortune 500s, turn complex ideas into clear, emotionally resonant messaging that moves people to act. As an Expert-Vetted Copywriter (Top 1%), I do far more than write words. I dig deep into your story to uncover the heart of your brand, express it with confidence, and craft copy that connects and converts. I specialize in high-impact brand storytelling, website copy, and case studies that build trust and drive conversions. WHAT YOU’LL GAIN • Clarity & Cohesion: Messaging that unifies your brand voice across every channel. • Authentic Storytelling: Copy that builds emotional connection and drives measurable results. • Strategic Perspective: Big-picture insight that ties every message to your business goals. • True Marketing Partnership: Collaboration to refine your positioning, strengthen your narrative, and bring consistency to your entire marketing ecosystem. COPY THAT DRIVES RESULTS • Website Copy: Tell your story, differentiate your brand, and turn visitors into customers. • Case Studies: Showcase results that build credibility and trust. • Landing Pages & Funnels: Convert leads with compelling, customer-focused messaging. • Thought Leadership: Inform, inspire, and grow your authority. • Product Launches & Campaigns: Generate excitement, momentum, and measurable growth. TRUSTED BY LEADING BRANDS Adobe | Saks Fifth Avenue | Intuit | Sinequa “Love it! Brilliant!” – Charlyn Okigbo, Marketing Manager, Saks Fifth Avenue “The word ‘brilliant’ doesn’t do your work justice.” – Roberta Marcenaro, CEO, IMARK “I’ve worked with many copywriters. Laurence is the best.” – Robert Urbanowski, President, Futurity Consulting If your brand’s story isn’t yet translating into the sales, connection, and confidence you want, it’s time to change that. Let’s create copy that moves your business forward. Click ‘Invite to Job’ and let’s talk about your project.

🇺🇸Englewood, United States$179/hr100% JSS4.80 (102)Since Mar 2015

Earnings and projects

MRR
$3.2k

Last 6 months ÷ 6

World#11,697 / 412k
🇺🇸Country#3,194 / 62.1k
Revenue, last 30 days
$3.7k

Last 6 months: $19k

World#9,326 / 412k
🇺🇸Country#2,592 / 62.1k
Total earnings
$239k

Billed in all: $271k

World#11,529 / 412k
🇺🇸Country#2,980 / 62.1k
Per project
$1.6k

$19k in the last 6 months

World#92,896 / 412k
🇺🇸Country#15,734 / 62.1k
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇺🇸Country#16,472 / 62.1k
Projects in all
154

Across 173 contracts

78% fixed22% hourly
World#15,133 / 412k
🇺🇸Country#2,572 / 62.1k

Earnings, last 30 days

$271k+$3.7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$266k$268k$270k$272kOct 8Oct 23Nov 7

Skill rankings: Top 1% in Article Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #12Thought Leadership Content258 freelancers · 🇺🇸 #11Top 5%
  2. #15Case Studies433 freelancers · 🇺🇸 #6Top 3%
  3. #39Marketing Consulting836 freelancers · 🇺🇸 #24Top 5%
  4. #43Sales Copywriting1,985 freelancers · 🇺🇸 #21Top 2%
  5. #44B2C Marketing1,239 freelancers · 🇺🇸 #14Top 4%
  6. #59Website Content4,202 freelancers · 🇺🇸 #30Top 1%
  7. #59Website Copywriting2,920 freelancers · 🇺🇸 #30Top 2%
  8. #70Ghostwriting5,395 freelancers · 🇺🇸 #36Top 1%