Jonathan M.

🥇Expert-Vetted Top 1% of Upwork Talent. Brand Strategist, Marketing Leader, Growth Strategist, Technical Expert, and Fractional CMO at your service. My background is in brand identities, performance media, digital transformations, GTM advisory & analytics development, and creative direction. 👉 Past Clients: Petco, Apple, MARS, FTD, Staples, L.L.Bean, SCJohnson, Personal Creations, ProFlowers, Shari’s Berries, BKV Energy, Malbon, Sabah, Hobo Bags, Droplette, KJUS, PetPlate, Diggs, Feed Projects, Oars & Alps, Maxbone and dozens more. ADVISORY & MANAGEMENT SERVICES: 👉 Marketing Leadership, Strategy & Operations Define your ideal marketing & business strategy (product, price, promotion, place). I can become an integrated member of your team and workflows. 👉 Growth Audits: Website/Product/Company/Accounts/Audience Optimize your online presence, performance, brand cohesiveness, and market environment. Identify your most valuable target audiences. Plug the leaky buckets! Pour gas on the things that work! 👉 Branding & Re-Branding Workshops Identity creation, brand positioning, messaging, & creative strategy. 👉 Creative Content & Branding Strategy Enhance your branding, develop creative and content strategies, build UGC, and implement effective micro-influencer programs for greater engagement. 👉 Marketing-Financial Strategy Development & Audits Find the leaks & the opportunities. Help define goals, budgets, roadmaps & operational costs. Maximize customer lifetime value and reduce acquisition cost. 👉 Data Analysis Make sense out of internal and external data. 👉 Coaching/Advice Consultations Hire me as a marketing consultant, interim manager, CMO, Fractional CMO, or advisor. I love start-ups. 👉 Developing and monitoring OKRs Set you up with a goal-setting framework for your business and your team. TECHNICAL EXPERTISE FOR HIRE: 👉 SEM/paid ads (PPC) - search engine marketing/pay-per-click media buying services 👉 Paid Media Advertising: Facebook, Instagram, Pinterest, Programmatic, OTT, etc 👉 Website Development: E-commerce, Lead-Gen, Apps/Integrations/Design 👉 E-commerce Feed & Catalog Management (personal favorite) 👉 Copywriting/Marketing communications (value propositions, unique selling propositions, taglines, slogans, etc.) 👉 SEO Advisor 👉 Branding & Creative Design & Development 👉 Training & Support SOME SUCCESSES 🚀 Led a digital transformation for a $50M+ 1990s women's handbag brand to reach 300% revenue growth with 9x ROI by overhauling the website, implementing an email marketing program, optimizing paid media, initiating new investment strategies & transitioning creative strategies from print to digital-first content, enhancing engagement & revenue. 🚀 Led the successful $20M acquisition of a men’s deodorant company by SC Johnson through a comprehensive digital transformation. Focused on brand strategy and media buys tailored to geographical markets, including programmatic, OTT, CTV, and OOH channels, resulting in increased household penetration, brand recognition, and retail sales growth. 🚀 Boosted monthly revenue to $1.2M and achieved 1700% subscriber growth within one year of launching a women’s skincare device by implementing advanced audience targeting strategies, utilizing first-party, second-party, and third-party data, contextual targeting, as well as content creation, brand partnerships, and influencer marketing. I love blending the strategic, the out-of-the-box, the technical, the creative, and the analytical data-heavy ideas into one great dynamic strategy. Here is my portfolio: thejonathanmendez .com I am looking forward to talking with you!