Fernando R.
Software Engineer / WhatsApp API / Meta Tech Provider / Agentic AI
WhatsApp Official API Developer | Meta Tech Provider | Agentic AI Expert As a Software Engineer and Product Manager with 10+ years of experience, I specialize in building high-performance solutions inside the WhatsApp ecosystem. Recently, I led the engineering team at 360dialog, one of the largest WhatsApp Business Solution Providers (BSPs) globally, where I worked on production-scale WhatsApp implementations. I also work closely with Meta teams and partners, including visits to Meta offices and participation in official events in São Paulo, Miami, and Montevideo, staying aligned with the platform’s latest capabilities and best practices. Agentic AI + WhatsApp (Built for real operations) WhatsApp is where business happens, but most “chatbots” stop at conversation. I focus on agentic systems: AI that can reliably take actions across your tools and workflows (CRM updates, approvals, scheduling, data capture), with the guardrails required for production use. What I build (typical outcomes) • Customer journeys: lead qualification, support automation, order tracking, appointment booking + reminders • Internal workflows: onboarding, IT-service desk, approvals, secure document-data collection • Integrations: CRMs, ERPs, custom APIs, designed for speed, observability, and scale The “No Lock-In” Tech Stack I provide the agility of modern AI-automation without locking you into a black box. Modern infrastructure: AWS Lambda, Node.js, MongoDB Atlas Full ownership: standard Node.js code that is exportable and remains your property Compliance: designed for volume, GDPR-oriented, with multi-region deployment (EU-US) for data residency needs AI-ready: integrate OpenAI or Claude via BYOK (Bring Your Own Key) for cost + data control Global perspective & proven execution My work is informed by the world’s most innovative tech hubs and events. I’ve participated in TechCrunch (California), SAP (Brazil), EXPO2020 (Dubai), Collision (Toronto), and Emerge Americas (Miami). In 2026, I was invited as a jury member at a Smart City hackathon in Valencia, Spain, where teams built solutions using the latest AI, OpenClaw-style agentic architectures, and WhatsApp as a primary channel. Four years ago, I built a fully automated B2B startup and sold it for a 6-figure exit. GoWaba (when speed matters) GoWaba is the product foundation my team and I use to accelerate WhatsApp builds for global clients. It’s a WhatsApp-first, agentic-ready engine that bridges the gap between rigid DIY tools and expensive custom builds, reducing development time by ~40% while staying fully customizable. Let’s build your vision I offer a strategy session to review requirements, define the right architecture (including agentic AI where it makes sense), and map a clear timeline for your MVP or integration. Contact me to discuss how we can scale your WhatsApp operations.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $386
Billed in all: $346,185$346k
$97 in the last 6 months
Across 5 contracts
Across 60 contracts
Earnings, last 30 days
Skill rankings: Top 12% in Llama 2
Ranked by MRR among everyone on Upwork with the skill.
- Llama 225 freelancers · 🇺🇾 #1Top 12%🇺🇾#1 of 1
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- #756AWS Lambda2,947 freelancers · 🇺🇾 #2Top 26%🇺🇾#2 of 5
- #1,186Prompt Engineering2,859 freelancers · 🇺🇾 #2Top 41%🇺🇾#2 of 5