Matjaz B.
Google Ads & Meta Ads | Ecommerce, Shopping & Lead Gen | AI for Ads
I help businesses get more customers through Google Ads and Meta Ads, and make sure their advertising budget is actually working. I've managed accounts spending anywhere from $2,000 to $600,000 a month. Since 2018 on Upwork, I've completed 130 jobs and worked 14,593 hours. I'm Expert-Vetted and a Google Premier Partner. I don't just run ads. I look at what's working, what's wasting money, and what could bring better results. Tell me a little about your business and your advertising. I'll reply by the next business day with the first three things I'd look into. No pitch, just my initial thoughts based on what you tell me. Want me to look inside your account? Book a $250 consultation. We'll spend 30 minutes going through it together, and you'll leave with a clear list of what needs attention. What I can help you with - Google Ads audits. I'll review your account and give you five clear, prioritized recommendations within a week. You'll know what needs fixing and why. - Google Ads & Facebook Ads management. I can take care of your advertising, improve existing campaigns, and help you grow without wasting budget. - Tracking & measurement. I make sure you can trust your numbers and understand which advertising is actually bringing in customers. - Google Shopping. I help online stores show the right products to the right people and get more from their advertising budget. - AI search visibility (AEO). People are increasingly using ChatGPT, Perplexity, and other AI tools to find businesses and products. I can help you understand whether your business shows up in those answers and what you can do to improve its visibility. - Strategy & consulting. Already have a marketing team? I can review their work, help solve problems, and give them a second opinion. How I work First, I make sure your tracking works. Then I look at your campaigns and find what can be improved. I care more about new customers and real business growth than impressive numbers in an advertising dashboard. Here's a common example: if you advertise on both Google and Meta, they might both claim credit for the same sale. That can make your results look better than they really are. I help you understand what's actually happening, so you can make better decisions about where to spend your money. And what about AI? AI is changing how people find businesses and how advertising works. I use AI to analyze information, spot opportunities, and handle larger amounts of work more efficiently. AI helps me scale the work. Experience tells me what matters. I also help businesses prepare for a change that's already happening: people asking AI tools for recommendations instead of searching the traditional way. That's where AI search visibility (AEO) comes in. We look at how your business appears in AI-generated answers and what could help more potential customers discover it. Working with me I work with businesses of different sizes. If your advertising budget is too small to justify ongoing management, I'll tell you. Sometimes an audit or a consultation is all you need. I'm based in Europe and work with clients in the US and other markets. No account manager. No one passing your account around. You work directly with me. Matjaz Expertise: Google Ads | PPC | Google Shopping | Performance Max | Demand Gen | YouTube Ads | Google Ads Audit | Conversion Tracking | GA4 | Google Tag Manager | Server-Side Tracking | Ecommerce | Lead Generation | Meta Ads | Facebook Ads | Instagram Ads | Microsoft Ads | TikTok Ads | ChatGPT Ads | AI Search Visibility | AEO
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $141k
Billed in all: $846,544$847k
$18k in the last 6 months
Across 136 contracts
Earnings, last 30 days
Skill rankings: #1 in 3 skills of 20
Rarest: top 0.02% in Lead Generation, of 26,344. Ranked by MRR among everyone on Upwork with the skill.
- Google Search1,379 freelancers · 🇸🇮 #1Top 0.07%🇸🇮#1 of 2
- Google Shopping1,118 freelancers · 🇸🇮 #1Top 0.09%🇸🇮#1 of 3
- Generative AI Software124 freelancers · 🇸🇮 #1Top 0.81%🇸🇮#1 of 1
- Google Ads Audit1,171 freelancers · 🇸🇮 #1Top 0.17%🇸🇮#1 of 2
- Facebook Pixel Setup & Optimization1,163 freelancers · 🇸🇮 #1Top 0.17%🇸🇮#1 of 3
- Google Ads Account Setup1,074 freelancers · 🇸🇮 #1Top 0.19%🇸🇮#1 of 1
- Meta Pixel1,020 freelancers · 🇸🇮 #1Top 0.20%🇸🇮#1 of 2
- AI SEO651 freelancers · 🇸🇮 #1Top 0.31%🇸🇮#1 of 1