Areeb S.

Fractional CFO | Financial Controller | Cashflow Advisor

Ever lost track of the score in a game? Frustrating, right? Business is no different — it's an economic game, and the score is your numbers. I'm a Fellow Chartered Certified Accountant and financial analyst with 18 years of experience keeping and analyzing that score — so you can focus on winning the game. Credentials aside, what actually makes a difference for clients is this: I take messy, complicated numbers and make them simple to understand and act on. Yes, AI is doing a lot — but that's not your real advantage (since everyone else is using AI). Your competitive edge is RI (Real Intelligence), i.e. the people your business has! Where I help most: - Fractional CFO — forecasting, budgeting & variance reporting, cashflow advisory - Business valuation & investment/stock analysis - Diligence & audit support - Accounting, bookkeeping & payroll (QuickBooks Online) Over the last decade on Upwork, I've helped clients from the e-commerce, software, technology and SaaS sectors streamline their financial reporting and develop a sustainable strategy. If you want a second pair of eyes on your numbers — or just want to talk through where your business stands — I'm an avid listener and happy to have that conversation.