Jhosehp R.
Meta Media Buyer & Creative Strategist
I’ve spent 9 years buying media and building creative strategy for e-commerce brands, with over $20M in managed ad spend and accounts scaled up to $15k/day. If your ads have stalled, your CAC keeps creeping up, or you can’t find winning creatives fast enough, I can help. I don’t just press buttons and send reports. Most accounts today are won or lost on creative. So I’m involved in the whole loop: I read the data, turn it into creative briefs, test hooks and angles, and scale what works. What I do: Media buying on Meta and TikTok: account structure, testing frameworks, and scaling methods (including surf scaling) built to grow spend without losing profitability Creative strategy: angle research, hook testing, UGC briefs from proven templates, and iteration based on performance data Creative production: Final creatives using AI video tools like Higgsfield, HeyGen, Claude, ElevenLabs, Suno. Full-funnel thinking: offers, landing pages, and Shopify optimization, because the ad is only part of the conversion Clear reporting: what happened, why, and what we’re doing next Results: $20M+ in managed ad spend Accounts scaled to $150k/day 5x average ROAS across [timeframe / client set] Where I’ve worked: large marketing agencies, established brands, and early-stage startups. I’ve also founded a business myself, so I know what it’s like when the ad budget is your own money. Best fit: DTC and e-commerce brands in supplements, health and fitness, beauty, or clothing that have a proven product and want to scale profitably. Send me a message and tell me where you’re at. We’ll have a no-pressure chat about your goals and whether I’m the right fit.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $6.8k
Billed in all: $249,949$250k
$847 in the last 6 months
Across 9 contracts
Across 230 contracts
Earnings, last 30 days
Skill rankings: Top 10% in Video Ad
Ranked by MRR among everyone on Upwork with the skill.
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