Skip to content
BackNov 7
Jhosehp R.
Expert-Vetted

Jhosehp R.

Meta Media Buyer & Creative Strategist

I’ve spent 9 years buying media and building creative strategy for e-commerce brands, with over $20M in managed ad spend and accounts scaled up to $15k/day. If your ads have stalled, your CAC keeps creeping up, or you can’t find winning creatives fast enough, I can help. I don’t just press buttons and send reports. Most accounts today are won or lost on creative. So I’m involved in the whole loop: I read the data, turn it into creative briefs, test hooks and angles, and scale what works. What I do: Media buying on Meta and TikTok: account structure, testing frameworks, and scaling methods (including surf scaling) built to grow spend without losing profitability Creative strategy: angle research, hook testing, UGC briefs from proven templates, and iteration based on performance data Creative production: Final creatives using AI video tools like Higgsfield, HeyGen, Claude, ElevenLabs, Suno. Full-funnel thinking: offers, landing pages, and Shopify optimization, because the ad is only part of the conversion Clear reporting: what happened, why, and what we’re doing next Results: $20M+ in managed ad spend Accounts scaled to $150k/day 5x average ROAS across [timeframe / client set] Where I’ve worked: large marketing agencies, established brands, and early-stage startups. I’ve also founded a business myself, so I know what it’s like when the ad budget is your own money. Best fit: DTC and e-commerce brands in supplements, health and fitness, beauty, or clothing that have a proven product and want to scale profitably. Send me a message and tell me where you’re at. We’ll have a no-pressure chat about your goals and whether I’m the right fit.

🇨🇴Bogota, Colombia$48/hr100% JSS4.74 (114)Since Apr 2015

Earnings and projects

MRR
$1.1k

Last 6 months ÷ 6

World#43,160 / 412k
🇨🇴Country#591 / 4,578
Revenue, last 30 days
$956

Last 6 months: $6.8k

World#44,133 / 412k
🇨🇴Country#636 / 4,578
Total earnings
$245k

Billed in all: $250k

World#11,062 / 412k
🇨🇴Country#60 / 4,578
Per project
$1.2k

$847 in the last 6 months

World#110,605 / 412k
🇨🇴Country#1,193 / 4,578
Projects, last 6 months
8

Across 9 contracts

67% fixed33% hourly
World#24,499 / 412k
🇨🇴Country#146 / 4,578
Projects in all
205

Across 230 contracts

22% fixed78% hourly
World#9,574 / 412k
🇨🇴Country#40 / 4,578

Earnings, last 30 days

$250k+$956 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$248.5k$249.0k$249.5k$250.0kOct 8Oct 23Nov 7

Skill rankings: Top 10% in Video Ad

Ranked by MRR among everyone on Upwork with the skill.

  1. #34Creative Brief212 freelancers · 🇨🇴 #1Top 16%
  2. #35higgsfield215 freelancers · 🇨🇴 #1Top 16%
  3. #54ai video ads359 freelancers · 🇨🇴 #1Top 15%
  4. #60AI Ad Creation427 freelancers · 🇨🇴 #1Top 14%
  5. #79ElevenLabs638 freelancers · 🇨🇴 #1Top 12%
  6. #216Media Buying1,414 freelancers · 🇨🇴 #2Top 15%
  7. #226Creative Strategy1,968 freelancers · 🇨🇴 #4Top 11%
  8. #232Instagram Ad Campaign1,727 freelancers · 🇨🇴 #4Top 13%