Skip to content
BackNov 7
Frederik B.
Upwork badge

Frederik B.

Copywriter & Marketing Strategist | Sales Funnels | AI Automation

I've worked with 300+ clients, including NordVPN ($3 billion), PandaDoc ($1 billion), Groupon ($1.31 billion), Opus Clip ($215 million), Gorgias ($710 million), and The Independent (21.4 million readers). They all hired me for different reasons. Depending on who you ask, I'm a conversion copywriter, a marketing strategist, an email specialist, or an "AI automation consultant." I think most of those titles sound pretentious. So here's what I do. You have a number you want to grow. Sales, signups, booked calls, subscribers. And something between your business and that number is broken. The emails don't convert, the traffic doesn't come, the leads don't get followed up, or the whole engine depends on you personally doing everything. I come in and fix that. Often, the answer is copy. Sales pages, email sequences, landing pages, VSLs, ads, SEO content. Writing that gets people to buy is still the core of what I do, and after eight years and 340+ jobs on Upwork, I'm fussy about it. The answer is a system just as often. I build AI-powered marketing machines that do the repeatable work automatically: • Email pipelines that write in your voice • Lead research that runs while you sleep • Content engines that publish without you touching them I run my own agency on systems I built myself, with Claude, Python, n8n, Make, GoHighLevel, ActiveCampaign, and HubSpot. And when the problem sits upstream of copy and systems, it's strategy. Knowing what to say, to whom, in what order. I studied psychology before I ever wrote a sales page, and it shows in the work. I use AI daily. I build with it. And your customers will never catch a whiff of robot in the copy, because I'm fussier about AI-sounding writing than anyone you've met. I've built entire tools just to strip the AI tells out of drafts. Some numbers, so you know I'm not just confident: • $25M+ in tracked client revenue across all projects • $300K+ earned on Upwork with a 100% Job Success Score, Top Rated Plus • Grew B2B SaaS sites from under 20K to 500K+ monthly visitors with SEO content • Published in globally syndicated media like The Independent Fair warning before you hit that Message button. I regularly turn down work, because too many people: • Ask for a rush job because they didn't plan ahead. • Want a free consultation disguised as a "quick call." • Don't have an offer worth writing about yet. That always ends badly for everyone, and I'd rather we both skip it. If that's not you, here's how it goes: we chat about your project in the DMs, you fill out a short questionnaire (easier than a call), and you get a plan of action with a fair quote. Then we get to work on that number. Speak soon, – F

🇩🇰Copenhagen, Denmark$56/hr100% JSS4.89 (234)Since Apr 2015
GlobeUpwork

Earnings and projects

MRR
$4.2k

Last 6 months ÷ 6

World#7,338 / 412k
🇩🇰Country#5 / 370
Revenue, last 30 days
$8.4k

Last 6 months: $25k

World#2,096 / 412k
🇩🇰Country#2 / 370
Total earnings
$365k

Billed in all: $372k

World#5,305 / 412k
🇩🇰Country#1 / 370
Per project
$1k

$1.6k in the last 6 months

World#122,345 / 412k
🇩🇰Country#85 / 370
Projects, last 6 months
16

Across 18 contracts

61% fixed39% hourly
World#8,872 / 412k
🇩🇰Country#5 / 370
Projects in all
358

Across 390 contracts

69% fixed31% hourly
World#3,460 / 412k
🇩🇰Country#2 / 370

Earnings, last 30 days

$372k+$8.4k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$360k$365k$370k$375kOct 8Oct 23Nov 7

Skill rankings: Top 0.93% in Content Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #15Gemini717 freelancers · 🇩🇰 #1Top 2%
  2. #25Email & Newsletter1,804 freelancers · 🇩🇰 #1Top 1%
  3. #25ActiveCampaign1,108 freelancers · 🇩🇰 #1Top 2%
  4. #26Sales Copywriting1,985 freelancers · 🇩🇰 #1Top 1%
  5. #57Sales Funnel2,700 freelancers · 🇩🇰 #1Top 2%
  6. #71AI Content Creation3,795 freelancers · 🇩🇰 #1Top 2%
  7. #95HighLevel5,168 freelancers · 🇩🇰 #1Top 2%
  8. #113B2B Marketing4,592 freelancers · 🇩🇰 #1Top 2%