Sophie L.

SEO Writer | Content Strategy & Web Optimisation | Native UK English

Hi, I'm Sophie - a British SEO content strategist and digital marketing consultant with 12+ years of experience helping B2B and B2C businesses turn website traffic into customers. I've worked with major brands including Morphy Richards, National Trust, Hays, and L'Oréal, as well as SMEs and growing companies. I hold a BA in International Business with a specialisation in Digital Marketing Communications Management, so I bring marketing strategy thinking, not just words on a page. As a native British English speaker, I write with natural fluency for UK, US, and global audiences. What makes my work different is that I cover the full content funnel. SEO brings the right people to your site, UX writing and conversion-focused copy turn them into leads and buyers, and a clear content strategy makes the whole system work over time. Most clients hire these as three separate roles - I deliver them as one. How I help clients: 📈 SEO consulting & content strategy ▪️ Content and SEO audits ▪️ Keyword research, topic clusters, and pillar page strategy ▪️ Editorial calendars and content roadmaps ▪️ Performance analysis and ongoing optimisation 📊 Analytics & reporting ▪️ Custom dashboards built in Looker Studio ▪️ GA4 tracking, reporting, and insights ▪️ SEMrush audits, keyword tracking, and competitor analysis ▪️ Monthly performance reports with clear, actionable recommendations ✍️ UX writing & content design ▪️ Microcopy for buttons, forms, error states, and notifications ▪️ Onboarding flows and in-product copy ▪️ Navigation labels and conversion-focused page structure ▪️ Recommendations for design and dev teams to improve clarity and conversion 🌐 Website copy & optimisation ▪️ Homepage, services, and high-intent landing pages ▪️ Web editing for clarity, tone, and SEO performance ▪️ Content refreshes and audits on existing pages ▪️ E-commerce category and product pages that convert 📝 SEO content writing ▪️ Blog posts and long-form articles that build topical authority ▪️ Pillar pages and content hubs designed to rank and convert ▪️ Meta titles, descriptions, and on-page SEO as standard 🎯 PPC & conversion copywriting ▪️ Google Ads — Search, Display, and Performance Max (headlines, descriptions, RSAs) ▪️ LinkedIn Ads — Sponsored Content, Message Ads, and Text Ads ▪️ Meta ad copy for Facebook and Instagram campaigns ▪️ Sales pages, landing pages, and lead magnet copy ▪️ Email sequences and nurture flows ▪️ A/B test variants for ongoing performance optimisation 🎓 Educational & e-learning content ▪️ Online course content for EdTech platforms and credible training providers ▪️ UK-accredited qualifications, including Level 1-3 English and Maths ▪️ Learning materials structured around clear outcomes and reading levels ▪️ E-learning module copy and instructional design support ▪️ Training and onboarding content for B2B clients On-page SEO included as standard: keyword integration, meta titles and descriptions, heading structure (H1–H3), internal linking, and clear calls to action. On AI: I'm flexible and will follow your lead. Whether you want fully human-written content, AI-assisted research with human-led writing, or editing of existing AI drafts. I'll align with your preferences from the start. 📮 Send me a message to talk through your project. I'd love to hear what you're working on.