Sophie L.

I'm Sophie, a British digital platforms consultant with 14+ years' experience helping B2B and B2C businesses build a content strategy and digital marketing system that drives real growth. I've delivered projects for major brands including Morphy Richards, National Trust, Hays, and L'Oréal, as well as SMEs and growth-stage companies. For these smaller businesses, I typically act as their senior digital manager, without the overhead of a full-time hire, owning strategy, content, SEO, and platform management in one. I hold a BA in International Business with a specialisation in Digital Marketing Communications Management, and I currently manage global digital platform strategy, SEO and UX governance, and content standards for a Fortune 500 pharmaceutical company. I bring that same strategic thinking to every client engagement, scaled to fit. How I help clients: 📋 Content Strategy & Digital Platform Management ▪️ Content strategy and editorial roadmaps ▪️ SEO keyword research and topic clusters ▪️ End-to-end website and platform ownership ▪️ SEO and UX governance ▪️ Schema markup implementation, including JSON-LD, from enterprise rollout experience ▪️ Google Business Profile management and local SEO ▪️ Content audits and digital roadmaps ▪️ GDPR-aware audits: cookie banners, privacy notices, legal pages ▪️ Ongoing monthly retainers ▪️ Web platforms: WordPress, Drupal, Webflow, Squarespace, Shopify, and others 🤖 AI Search Visibility ▪️ Content and structure optimised for AI search (ChatGPT, Perplexity, AI Overviews) ▪️ Schema markup to help both search engines and AI systems understand your content ▪️ AI output auditing: correcting errors in AI-generated content and product data at scale ▪️ Staying current in this fast-evolving field 📈 Lead Generation Systems ▪️ LinkedIn company page setup and management ▪️ Website lead forms and email sequences ▪️ Landing pages and conversion copywriting 🔍 SEO Strategy & Content Writing ▪️ SEO audits and competitor analysis ▪️ Long-form, pillar, and cluster content that ranks and converts ▪️ On-page SEO: meta titles, headings, internal linking 📊 Analytics & Reporting ▪️ Custom dashboards in Looker Studio ▪️ GA4 tracking and insights ▪️ Google Search Console and Bing Webmaster Tools for search performance ▪️ Microsoft Clarity for user behaviour and UX insights ▪️ Semrush audits and keyword tracking ▪️ Monthly reporting with clear recommendations I use AI tools to support research and speed up early drafts, but I structure, fact-check, and edit every piece before it reaches you. Have a project to discuss? Please send me a message - I'll be happy to chat about your requirements.