Andrew F.
Visual identity and brand systems | Creative Direction
I partner with founders, marketing leads, and agencies to build thoughtful brand identities, from initial visual positioning to full-scale collateral systems. Whether you're launching a startup, repositioning an e-commerce brand, or scaling a consultancy, my focus is ensuring your visual direction directly reflects your goals, paired with clean, considered execution. How we’ll work together: ✅ Early alignment: We start with an open conversation, visual research, and moodboards to make sure we're con the same page before opening any design software. ✅ Transparent iteration: Regular check-ins and open communication mean zero unexpected surprises at the finish line. ✅ System-ready assets: You get a complete visual identity kit that scales seamlessly across web, social, and print. If you have an upcoming project or just want to share an idea, feel free to drop me a message and we can set up a brief, informal chat. Thank you. — "Andy is great, we are still working with him on an on-going basis. Fantastic work ethic and all high quality work delivered, couldn't recommend highly enough." — John, Upwork client "Andy is exceptional in his ability to create great designs within the constraints given, and in his making changes swift and elegantly. Working with Andy was a breeze from ideation phase to completion. I will be working with Andy again in the future." — Kai, Upwork client "Andy is awesome. I've worked with multiple designers on Upwork and Andy has been the best. The rebranding that he accomplished for my business was top notch and I received a great response from both my current and potential customers. I would not hesitate to recommend Andy or hire him again." — Mike, Upwork client
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $11k
Billed in all: $270,715$271k
$960 in the last 6 months
Across 185 contracts
Earnings, last 30 days
Skill rankings: Top 4% in Brochure
Ranked by MRR among everyone on Upwork with the skill.
- #24Print Advertising455 freelancers · 🇬🇧 #1Top 5%🇬🇧#1 of 18
- #81Brochure1,988 freelancers · 🇬🇧 #4Top 4%🇬🇧#4 of 74
- #125Corporate Brand Identity2,351 freelancers · 🇬🇧 #11Top 5%🇬🇧#11 of 70
- #200Squarespace3,212 freelancers · 🇬🇧 #6Top 6%🇬🇧#6 of 110
- #346Print Design6,208 freelancers · 🇬🇧 #16Top 6%🇬🇧#16 of 198
- #422Adobe InDesign8,231 freelancers · 🇬🇧 #18Top 5%🇬🇧#18 of 291
- #1,045Adobe Illustrator24,314 freelancers · 🇬🇧 #34Top 4%🇬🇧#34 of 584
- #1,694Adobe Photoshop39,405 freelancers · 🇬🇧 #36Top 4%🇬🇧#36 of 832