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Andrew F.
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Andrew F.

Visual identity and brand systems | Creative Direction

I partner with founders, marketing leads, and agencies to build thoughtful brand identities, from initial visual positioning to full-scale collateral systems. Whether you're launching a startup, repositioning an e-commerce brand, or scaling a consultancy, my focus is ensuring your visual direction directly reflects your goals, paired with clean, considered execution. How we’ll work together: ✅ Early alignment: We start with an open conversation, visual research, and moodboards to make sure we're con the same page before opening any design software. ✅ Transparent iteration: Regular check-ins and open communication mean zero unexpected surprises at the finish line. ✅ System-ready assets: You get a complete visual identity kit that scales seamlessly across web, social, and print. If you have an upcoming project or just want to share an idea, feel free to drop me a message and we can set up a brief, informal chat. Thank you. — "Andy is great, we are still working with him on an on-going basis. Fantastic work ethic and all high quality work delivered, couldn't recommend highly enough." — John, Upwork client "Andy is exceptional in his ability to create great designs within the constraints given, and in his making changes swift and elegantly. Working with Andy was a breeze from ideation phase to completion. I will be working with Andy again in the future." — Kai, Upwork client "Andy is awesome. I've worked with multiple designers on Upwork and Andy has been the best. The rebranding that he accomplished for my business was top notch and I received a great response from both my current and potential customers. I would not hesitate to recommend Andy or hire him again." — Mike, Upwork client

🇬🇧Halifax, United Kingdom$50/hr100% JSS4.99 (115)Since Apr 2015

Earnings and projects

MRR
$1.8k

Last 6 months ÷ 6

World#26,522 / 412k
🇬🇧Country#581 / 10.7k
Revenue, last 30 days
$2.6k

Last 6 months: $11k

World#15,173 / 412k
🇬🇧Country#354 / 10.7k
Total earnings
$266k

Billed in all: $271k

World#9,568 / 412k
🇬🇧Country#206 / 10.7k
Per project
$1.5k

$960 in the last 6 months

World#94,532 / 412k
🇬🇧Country#2,067 / 10.7k
Projects, last 6 months
11
55% fixed45% hourly
World#15,931 / 412k
🇬🇧Country#344 / 10.7k
Projects in all
176

Across 185 contracts

61% fixed39% hourly
World#12,255 / 412k
🇬🇧Country#288 / 10.7k

Earnings, last 30 days

$271k+$2.6k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$268k$270k$272kOct 8Oct 23Nov 7

Skill rankings: Top 4% in Brochure

Ranked by MRR among everyone on Upwork with the skill.

  1. #24Print Advertising455 freelancers · 🇬🇧 #1Top 5%
  2. #81Brochure1,988 freelancers · 🇬🇧 #4Top 4%
  3. #125Corporate Brand Identity2,351 freelancers · 🇬🇧 #11Top 5%
  4. #200Squarespace3,212 freelancers · 🇬🇧 #6Top 6%
  5. #346Print Design6,208 freelancers · 🇬🇧 #16Top 6%
  6. #422Adobe InDesign8,231 freelancers · 🇬🇧 #18Top 5%
  7. #1,045Adobe Illustrator24,314 freelancers · 🇬🇧 #34Top 4%
  8. #1,694Adobe Photoshop39,405 freelancers · 🇬🇧 #36Top 4%