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Nick B.

Nick B.

Upwork's BEST Landing Page Copywriter?

Well, I don't know about that. But I do know this: If you want hype-free and persuasive landing page copy that makes buying from you a no-brainer, I'm your guy. If you're looking for someone reliable, honest and hard-working who is hell-bent on turning more traffic into leads and sales, I can help. In fact, if you're looking for a landing page for your business that doesn't suck, I might just be the only person on this site who can deliver what you're searching for. A bold claim, yes. But let me explain. My name is Nick and I'm a landing page copywriter. Over the past 13 years I've helped thousands of businesses launch, grow and dominate in their industries. For me, it's more than just writing words on a page. As a professional landing page copywriter, I'll use every trick, tactic and principle to get you the results you deserve, whether it's: - Discovering the "hook" for the landing page - Writing memorable taglines - Refining or defining your USP - Uncovering benefits - Unearthing hidden customer pain points - Writing tight, casual and occasionally funny copy that converts - And so much more! Although I specialize in landing pages, my skills can also be extended to: - Emails - Funnel pages (upsells, downsells, etc) - Presell pages or "Bridge Pages" - Website Pages - Facebook Ad Copy - Google Ad Copy - VSLs (Video Sales Letters) Many copywriters claim to be experts in landing page copywriting. Yet they often make the same rookie mistakes with their clients: - Ignoring your USP & not developing your offer - Writing in broken English - Using cheesy "old school" copy tactics that don't work today (and hurt conversions.) - Not communicating with you properly - Not really understanding your target audience (aka, being lazy with their research.) I've seen how these mistakes can cost sales and cause a lot of stress for businesses. With 13 years of experience, I know how to avoid them. This means lots of happy clients: "Your copy has been running for 4-5 days and to say the performance has increased would be an understatement. We are getting the highest CTR I've ever seen for a cold audience." - Jamie Forrest, HealthyLeads "Oh man, this copy is way better, this is why you're the pro! Even just getting the small feedback was so helpful, but the actual copy is freakin nuts. Seeing three front runners at the start, one with an 8.7 CTR!" - Cami Bird, CamiBird.com "Our team is loving your copywriting service. Your copy drove a 37% increase in conversions!" - ​Evan LaGasse, eBoost Consulting "Your ad copy is performing great. It is crushing any ad we've used in the past. Almost double the leads have come through on your ad, while cutting ad spend in half! Client is happy, I'm happy." - Waheed Dhedhi, Clutcher "We're extremely pleased with the results we've had due to Nick's exceptional work. Our conversions and sales have increased since implementing the copy he created for us and our advertising cost per conversion has decreased significantly." - Antoinette, Mind and Body Tea "Fantastic! Nick's copy is excellent once again. Perfectly captured their market, unique offering and spoke directly to the benefits and fears of the customer. It reads very well." - Greg McBrien, LoudWolf "Holy @#$!! I love the work that Nick did. I especially love the research that he did on the pain points." - Josh Ablett, Adelia Associates "Nick is the best copywriter I ever worked with. He is very reliable and always delivers amazing copy. My product page was converting at 1.53% then I moved it to a funnel with Nick's copy and the conversion rate is now 4.25%. Insane! This made the difference for me from breaking even to being very profitable!" - David Indelkofer Look, when you're writing landing page copy only 3 things matter: 1. You understand the target audience. 2. You're not boring. 3. You "sell" without sleaze or hype I'm probably one of the few copywriters on this site that sticks to these rules, which explains my results and why I'm still writing copy (and not stacking shelves at Kmart) Take a look around at your market. Ever noticed how most websites either talk about themselves too much, bore you to tears or try to pressure you into a sale? Instead, I use my unique 19-part questionnaire and deep research tactics to understand what your prospects really want. Then I write copy that speaks to them like the intelligent humans they are, sprinkled with personality, humour, emotional hooks, logical arguments and a whole lot more to seal the deal. When you work with me, we'll do a deep dive call to cover all 19 questions I need to know so that every word I write resonates with your audience and moves them closer to the sale. But there's a catch. To qualify to work with me, you must: - Be willing to test different ideas to improve conversions - Be open to constructive feedback and creative copy ideas If this sounds like you, then message me here and let's see if we're a good fit. - Nick

🇦🇺Melbourne, Australia$150/hr100% JSS4.97 (162)Since May 2015

Earnings and projects

MRR (estimate)as of Jul 16
≈$19

An estimate from an earlier read

World#165,880 / 412k
🇦🇺Country#1,005 / 2,970
Revenue, last 30 days
—

Last 6 months: $112

Total earnings
$116k

Billed in all: $118k

World#32,865 / 412k
🇦🇺Country#196 / 2,970
Per project
$420

$22 in the last 6 months

World#199,335 / 412k
🇦🇺Country#1,465 / 2,970
Projects, last 6 months
5

Across 6 contracts

67% fixed33% hourly
World#41,746 / 412k
🇦🇺Country#250 / 2,970
Projects in all
277

Across 309 contracts

85% fixed15% hourly
World#5,648 / 412k
🇦🇺Country#36 / 2,970

Earnings, last 30 days

$118kNo reading in this rangeBilled in all by Apr 26, 2026, the last reading before this range
$114k$116k$118k$120kNo dataOct 8Oct 23Nov 7

No reading in this range. Dotted: longer than usual between two readings. Hatched: over two weeks without one.

Skill rankings: Top 32% in Sales Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #46Direct Mail97 freelancers · 🇦🇺 #1Top 47%
  2. #100Sales Optimization264 freelancers · 🇦🇺 #3Top 38%
  3. #107Sales Promotion283 freelancers · 🇦🇺 #1Top 38%
  4. #635Sales Copywriting1,985 freelancers · 🇦🇺 #15Top 32%
  5. #696Product Description2,037 freelancers · 🇦🇺 #4Top 34%
  6. #2,746Conversion Rate Optimization5,165 freelancers · 🇦🇺 #28Top 53%
  7. #4,842Landing Page11,038 freelancers · 🇦🇺 #33Top 44%
  8. #7,278Copywriting21,052 freelancers · 🇦🇺 #93Top 35%