Lateisha G.

I help businesses build and improve email programs that guide customers from signup to activation, engagement, and retention. I’m a Lifecycle Marketing Manager at Zapier, with more than 7 years at the company and earlier experience supporting brands including Cigna, Student Loan Hero, NBC Golf Channel, and Busch Gardens. My work combines strategy with hands-on execution: mapping customer journeys, building automated campaigns, creating audience segments, testing messaging, and using performance data to decide what to improve next. Here’s what I can help with: • Email program audits with clear, prioritized recommendations • Welcome, onboarding, nurture, and re-engagement sequences • Iterable journey builds, segmentation, and campaign execution • Email copy, personalization, and campaign QA • A/B testing plans and performance analysis • Reusable templates, workflows, and documentation your team can maintain Iterable is my primary platform, and I also have experience with HubSpot and Mailchimp. I’m available for focused projects and ongoing part-time support. Tell me what you’re trying to improve, what platform you use, and where you need help.