Luis Sousa T.

Senior Brand Identity Designer | Branding, Visual Systems & Digital

I’m a Senior Brand Identity Designer helping brands modernise their visual identity and build consistent, long-term brand systems. I work with startups, established companies and cultural institutions, translating brand strategy into clear visual identities, editorial structures and digital assets that work consistently across platforms. With over 15 years of experience, I’ve developed brand identities, brand guidelines, editorial publications and digital communication systems, always with a strong focus on clarity, consistency and long-term use. What I can help you with: — Brand identity & visual identity systems — Logo design & brand guidelines — Editorial design (books, catalogues, publications) — Digital assets & social media design — Digital design for web and communication assets — Art direction & visual consistency across platforms I work closely with clients, combining strategic thinking with a strong visual approach, ensuring every design decision supports the brand’s positioning and message. If you’re looking for a senior brand designer who can translate strategy into clear, structured and visually strong outcomes, feel free to get in touch — I’m happy to discuss your project.