Archit G.
Braze & Marketo Expert | Marketing Automation & Lifecycle CRM
I’m a Top Rated Plus Marketing Automation Specialist helping companies build, optimize, and troubleshoot customer lifecycle programs across Braze, Adobe Marketo Engage, Klaviyo, and CRM automation platforms. I specialize in turning complex customer journeys into scalable marketing automation across email, push notifications, SMS, in-app messaging, and connected CRM channels. My core expertise includes: • Braze Canvas strategy, implementation, QA, optimization, and troubleshooting • Adobe Marketo Engage programs, campaigns, templates, segmentation, and automation • Lifecycle marketing and customer journey automation • CRM automation and email marketing automation • Audience segmentation and behavioral targeting • Liquid templating and dynamic personalization • Braze Connected Content • API integrations, webhooks, and event-based campaigns • Responsive HTML/CSS email development • Email deliverability and campaign QA • A/B testing and campaign optimization • Marketing operations and workflow automation • Klaviyo flows and ecommerce lifecycle automation • Zapier and Make integrations I hold multiple Braze certifications across Practitioner, Marketer, Developer, and Technical Architect tracks and have hands-on experience working with enterprise marketing automation environments. I have built and optimized customer journeys including: • Welcome and onboarding journeys • Abandoned cart and browse abandonment • Post-purchase automation • Upsell and cross-sell journeys • Customer retention and churn prevention • Win-back and re-engagement campaigns • Subscription and transactional journeys • Behavioral segmentation • Personalized multi-channel campaigns • Marketing automation migrations • Campaign troubleshooting and optimization My approach combines marketing strategy with hands-on technical execution. I can independently manage implementations or collaborate with CRM, marketing, product, engineering, and data teams to solve complex marketing automation requirements. Platforms and technologies: Braze | Adobe Marketo Engage | Klaviyo | Marketing Automation | CRM Automation | Lifecycle Marketing | Email Automation | Liquid | Connected Content | HTML | CSS | API Integration | Webhooks | Zapier | Make If you need help auditing your marketing automation setup, building lifecycle journeys, migrating campaigns, troubleshooting Braze or Marketo, or improving CRM performance, feel free to invite me to your project.