Aaron B.

I help marketing and RevOps teams get a Salesforce Marketing Cloud instance doing what it was bought to do. Most teams don't need another platform. They need the one they already own to stop failing quietly - journeys that error without anyone noticing, a data model nobody can explain, deliverability that slid and never came back. WHAT I TYPICALLY FIX • Journeys erroring, stalling, or sending to the wrong audience • Automations and imports failing with no alerting • Held emails piling up and bounce rates creeping • A data model that drifted until nobody can trace how a contact reaches a send • Implementations that stalled before go-live, or that a partner walked away from • Instances inherited with no documentation and nobody left who built them MARKETING CLOUD Journey Builder, Contact Builder, Automation Studio, Email Studio, Audience Builder, data extensions and SFMC data modeling, AMPscript, CloudPages, SQL, triggered sends, Marketing Cloud Connect. PARDOT / ACCOUNT ENGAGEMENT Greenfield MCAE implementation, Pardot-Salesforce connector configuration, engagement programs, lead scoring and grading, dynamic content, completion actions, B2B Marketing Analytics. ITERABLE AND BRAZE Cross-channel orchestration across email, push, SMS and in-app - campaign and journey builds, data and event mapping, and migrations into and out of Salesforce Marketing Cloud. DELIVERABILITY AND DATA Deliverability audits, IP ramp planning and warming, held-email and bounce resolution, suppression and authentication (SPF, DKIM, DMARC), inactive contact cleanup and re-engagement, CAN-SPAM, CASL and GDPR compliance. WHEN THE PLATFORM CAN'T Sometimes the answer isn't configuration. For a bank I replaced per-form CloudPage builds with one data-driven page that reads its routing from a data extension row, so adding a product inquiry form became a spreadsheet row instead of a development ticket. For a performing arts center I built the reservation system their student matinee series runs on - seating, tiered pricing, invoicing, payments and waitlists, around 8,600 lines of PHP in production - replacing a Microsoft Form feeding a spreadsheet that somebody then reconciled by hand. I also build in Next.js, React, Supabase and Python when that's the right tool. Most people in this category configure platforms. I do that too, and when the platform can't do what you need, I build the piece that's missing. WHERE I'M DIFFERENT I helped write the current Salesforce Marketing Cloud certification exams with the Salesforce certification team. I hold every current Marketing Cloud certification, both Pardot certifications, Data Cloud Consultant, and Salesforce Administrator. Ten years in the platform, going back to ExactTarget. I've delivered for banks, pharma, nonprofits, universities, manufacturers and national training companies - including Doctors Without Borders, Fidelity Bank, Pryor Learning, Elevation Church and Messer Cutting Systems. FOR AGENCIES Agencies and Salesforce partners bring me in when they've sold Marketing Cloud or Pardot work and have nobody free to build it. I deliver as a named subcontractor or fully white-labelled under your brand, at a fixed fee per deliverable so you can quote and mark up with confidence. BEST FIT PROJECTS • Marketing Cloud rebuilds, migrations and journey work • Deliverability remediation • Pardot / MCAE implementation and connector work • Platform audits with a prioritized roadmap • Rescuing a stalled or abandoned implementation • Overflow and white-label delivery for agencies I respond within a few hours, I'll tell you before I build something if it won't do what you think it will, and I don't need managing.