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Roberto D.
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Roberto D.

Senior Brand & Packaging Designer | Creative Director

I’m a Senior Brand & Packaging Designer and Creative Director with over 25 years of international experience in branding, packaging and visual communication. I work with brands on Brand Identity, Packaging Design and Creative Direction, with particular experience in Beauty, Skincare, Wellness, CPG, Supplements, Cosmetics, Food & Beverage and Pet Care. My work covers the process from initial creative direction and visual identity through packaging design and final production artwork. CORE EXPERTISE • Brand Identity & Visual Identity — brand positioning, visual language, typography, colour systems, brand architecture and guidelines. • Packaging Design — bottles, tubes, pouches, cartons, rigid boxes, labels and multi-SKU packaging systems. • Creative Direction & Art Direction — developing the overall visual direction and ensuring consistency across packaging, brand communications and other touchpoints. • Packaging Production — dielines, print-ready artwork, materials and finishes, including embossing, debossing, foil stamping, spot UV and other specialist finishes. • Brand & Packaging Systems — creating flexible design systems that can be applied consistently across products, SKUs, formats and markets. Over the years, I’ve worked on projects ranging from new brand launches and rebrands to individual packaging projects and complete product ranges. My portfolio includes beauty and skincare, wellness and supplements, premium consumer products, food & beverage and pet care, as well as work for established brands and growing businesses. With more than 25 years in the industry, I understand how to balance brand positioning, visual impact, practical design and production requirements. I’m also the Founder & Creative Director of Korvin Brand Studio, an international brand and packaging design studio. HOW I WORK I prefer to work through written, asynchronous communication. It keeps briefs, feedback, decisions and project details clear and documented, and allows me to stay focused on the actual design work. I generally don’t take introductory video calls or routine Zoom meetings. If you have a project in mind, send me the brief, requirements and timeline. I’ll review everything and get back to you if I feel the project is a good fit. I work with founders, brands, agencies and teams looking for an experienced designer who can take responsibility for both the creative direction and the details of the final execution. If you have a project you’d like to discuss, send me the details, and I’ll take a look.

🇷🇴Bucuresti, Romania$100/hr100% JSS4.91 (190)Since Jun 2015

Earnings and projects

MRR
$1.9k

Last 6 months ÷ 6

World#24,472 / 412k
🇷🇴Country#138 / 2,286
Revenue, last 30 days
$2.8k

Last 6 months: $11k

World#14,077 / 412k
🇷🇴Country#86 / 2,286
Total earnings
$223k

Billed in all: $241k

World#12,870 / 412k
🇷🇴Country#97 / 2,286
Per project
$827

$1.6k in the last 6 months

World#138,901 / 412k
🇷🇴Country#821 / 2,286
Projects, last 6 months
7
57% fixed43% hourly
World#28,826 / 412k
🇷🇴Country#112 / 2,286
Projects in all
270

Across 312 contracts

56% fixed44% hourly
World#5,888 / 412k
🇷🇴Country#46 / 2,286

Earnings, last 30 days

$241k+$2.8k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$238k$240k$242kOct 8Oct 23Nov 7

Skill rankings: #1 in 1 skill of 20

Rarest: top 5% in Corporate Brand Identity, of 2,351. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Pet Supplies19 freelancers · 🇷🇴 #1Top 5%
  2. 2Bottle21 freelancers · 🇷🇴 #1Top 10%
  3. #4Stand-Up Pouch42 freelancers · 🇷🇴 #1Top 10%
  4. #8Tube Packaging74 freelancers · 🇷🇴 #1Top 11%
  5. #15Printable File248 freelancers · 🇷🇴 #1Top 6%
  6. #16Display Product Packaging193 freelancers · 🇷🇴 #1Top 8%
  7. #18Print Production276 freelancers · 🇷🇴 #1Top 7%
  8. #28Food & Supplements285 freelancers · 🇷🇴 #1Top 10%