Antony D.
Fractional COO, CRO & AI CTO | Growth and Business Systems
I help founders solve the problems that sit between operations, revenue and technology. Sometimes that means operating as a Fractional COO and building the structure, accountability and management systems needed to scale. Sometimes it means acting as a Fractional CRO by strengthening positioning, sales, marketing, customer acquisition and revenue operations. Increasingly, it means working as an AI-focused Fractional CTO: designing AI operating systems, data architecture, intelligent workflows, agents, integrations and automation that make the business faster and less dependent on manual coordination. Most growth problems do not remain inside one department. Sales affects delivery. Marketing affects capacity. Operations affects retention. Technology affects all of them. I can diagnose the whole system, identify the real constraint and help implement the solution. WHAT I CAN HELP YOU BUILD Operations and Scale • Operating models and organisational structure • Decision rights and accountability • SOPs, workflows and management cadence • Forecasting, capacity planning and executive dashboards • Process improvement and change management • Founder-dependency reduction • Fractional COO and operational leadership Sales and Revenue • Go-to-market strategy • ICP, positioning and offer development • Sales processes, scripts and qualification • CRM and pipeline architecture • SDR and business-development systems • Revenue operations and attribution • Customer onboarding, success, retention and expansion • Fractional CRO and sales leadership Marketing and Growth • B2B growth strategy • Content and authority systems • LinkedIn and outbound acquisition • Paid-media operating systems • Campaign measurement and commercial attribution • Lead lifecycle and conversion improvement • Partnerships and alternative routes to market • Growth forecasting and performance reviews AI and Technology • AI strategy and adoption roadmaps • AI operating-system architecture • Claude, ChatGPT and multi-model implementation • AI agents with human approval and audit trails • Business data and knowledge architecture • CRM, API and platform integrations • Workflow automation and intelligent reporting • AI-assisted sales, marketing, operations and decision support • Fractional AI CTO and technical transformation leadership HOW I ENGAGE You do not need to hire me as a Fractional COO to work with me. I take on: • Focused diagnostics • Strategy and architecture engagements • Defined system builds • Sales, marketing or operational transformation projects • AI implementation and automation projects • Fractional COO, CRO or AI CTO leadership • Advisory support for founders making complex decisions My deepest experience is with founder-led businesses between £500k and £10m revenue, but I also work with earlier-stage and larger organisations where the problem requires senior commercial, operational or technical judgement. The starting point is simple: tell me what is not working, what you are trying to achieve and what you have already tried. I will tell you directly where I believe the real problem sits and whether I can help.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $6.4k
Billed in all: $243,993$244k
$641 in the last 6 months
Across 11 contracts
Across 62 contracts
Earnings, last 30 days
Skill rankings: Top 9% in AccountAbility
Ranked by MRR among everyone on Upwork with the skill.
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