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Abdullah S.
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Abdullah S.

Meta Ads Specialist | Performance Marketing, eCommerce & Lead Gen ROAS

Meta Ads media buyer specializing in Facebook and Instagram advertising for eCommerce brands and lead generation businesses. I manage paid social campaigns end-to-end from audience research and creative strategy to conversion tracking, scaling, and ROAS optimization. My focus is on campaigns that generate profitable customers, not just clicks. What I bring to your account: → Meta Ads media buying with $150,000+ in monthly ad spend managed → Facebook Pixel and Conversion API (CAPI) setup for accurate attribution → Advantage+ campaign setup and performance benchmarking → Lookalike and retargeting audience strategy → A/B creative testing and ad fatigue management → eCommerce campaigns on Shopify and WooCommerce storefronts → Lead generation for real estate, coaching, SaaS, and service businesses → Weekly performance reporting with actionable recommendations I don't take on more clients than I can manage well. When we work together, you'll get direct communication, transparent reporting, and a media buyer who treats your ad budget like it's their own. 100% Job Success. Top Rated. Let's talk about your goals.

🇵🇰Karachi, Pakistan$20/hr100% JSS4.03 (24)Since Jun 2015

Earnings and projects

MRR
$17

Last 6 months ÷ 6

World#167,259 / 412k
🇵🇰Country#24,727 / 52.9k
Revenue, last 30 days
$0

Last 6 months: $99

Total earnings
$13k

Billed in all: $13k

World#175,917 / 412k
🇵🇰Country#18,332 / 52.9k
Per project
$313

$7 in the last 6 months

World#227,320 / 412k
🇵🇰Country#26,642 / 52.9k
Projects, last 6 months
14

Across 15 contracts

80% fixed20% hourly
World#11,058 / 412k
🇵🇰Country#2,571 / 52.9k
Projects in all
41

Across 46 contracts

72% fixed28% hourly
World#74,019 / 412k
🇵🇰Country#11,826 / 52.9k

Earnings, last 30 days

$13kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$12.6k$12.8k$13.0k$13.2kOct 8Oct 23Nov 7

Skill rankings: Top 42% in Marketing Strategy

Ranked by MRR among everyone on Upwork with the skill.

  1. #18Lookalike Audience27 freelancers · 🇵🇰 #8Top 67%
  2. #58Marketing Campaign Audit107 freelancers · 🇵🇰 #14Top 54%
  3. #245Ad Campaign501 freelancers · 🇵🇰 #55Top 49%
  4. #305Paid Social670 freelancers · 🇵🇰 #35Top 46%
  5. #359Retargeting712 freelancers · 🇵🇰 #90Top 50%
  6. #491Sales Strategy1,043 freelancers · 🇵🇰 #56Top 47%
  7. #630Facebook Pixel Setup & Optimization1,163 freelancers · 🇵🇰 #159Top 54%
  8. #645Meta Pixel1,020 freelancers · 🇵🇰 #148Top 63%