Lorena D.

Product Marketing Strategy| Content and Digital Marketing

I help businesses build marketing that actually works — strategy, content, campaigns, and hands-on execution, all from one person instead of juggling five freelancers. Most clients come to me one of two ways: they have some marketing activity already but it's not connected or producing results, or they're starting from zero and need someone who can build the whole thing and run it. I've done both, across B2B tech, SaaS, AI, cybersecurity, health tech, and professional services — but the fundamentals transfer to any industry. Over 20+ years I've worked across product marketing, demand generation, content strategy, digital campaigns, email, and sales enablement. I don't just advise, I execute. I'm comfortable stepping into projects at any stage: cleaning up a messy Google Business Profile, writing a content calendar, running a campaign, or building a full GTM plan from scratch. Happy to work within your existing tools and processes.