Lester L.

⭐⭐⭐⭐⭐Hands-on, B2B marketing strategist specializing in demand generation, account-based marketing (ABM), and LinkedIn marketing. I help growth-stage companies create and close deals with Fortune 500 companies. I have developed and executed lead generation strategies for B2B companies, run inbound marketing for AI startups, and automated outreach for an investment group using LinkedIn automation. I also manage LinkedIn Ads and CAPI tracking, with $15MM in spend reaching enterprise buyers in B2B technology (SaaS, cloud, UCaaS), energy and utilities, and hospitality and real estate. My focus is positioning and messaging, sales and marketing alignment and RevOps, with HubSpot tracking every step so each campaign is accountable to revenue. Nearly 20 years and 100+ projects in B2B marketing and sales across the US, Europe and LATAM. What clients hire me for • B2B marketing strategy and a go-to-market plan, hands-on • Growth marketing: picking the channels that deserve budget and cutting the ones that do not • LinkedIn Ads in Campaign Manager, with tracking that ties spend to pipeline • Demand generation and account-based marketing (ABM) aimed at named accounts • Positioning and messaging their sales team can defend, built from closed won evidence and not from a workshop • LinkedIn and email outreach with Sales Navigator, from list to sequence to reporting • Marketing automation and CRM build in HubSpot, so activity and revenue sit in the same place • Sales and marketing alignment and reporting that tells you which activity produces revenue What is different about working with me Most consultants rent you results. I transfer them. Every engagement ends with your team holding the playbooks, the documentation and the systems, so the machine keeps producing after I step out. Where I start I do not run channels inside a positioning that does not convert. If the leads are weak because the story is wrong, we fix the story first. That is usually why the last vendor did not move your pipeline. How I work Fixed-scope sprints or hourly, always on Upwork. I start from your OKRs and we agree the KPIs together. Stack HubSpot, LinkedIn Campaign Manager, LinkedIn Sales Navigator, Apollo, GA4, Notion, Supabase, and the automation layer that connects them. Proof Case studies opened on screen in the first call, with the numbers. How to start Tell me where the revenue stalls and what you have already tried. If it is a fit I map it on the first call. If it is not, I say so. Lester Laine Founder, Elevating Brands®