Shikha O.

If you are wasting thousands of dollars on generic campaigns, fighting broken tracking, or watching your cost-per-acquisition (CPA) creep up month over month - it’s usually not a Google problem. It’s an architecture problem. Most PPC managers look at vanity metrics like clicks and impressions. I don't. With over a decade of performance marketing experience - built on foundational training being Ex-Google - I look at backend data, business margins, and true ROI. I don’t just run ads; I build high-converting growth systems. Vetted in the top 3% of global talent on Upwork (Top Rated Plus), I specialize in stepping into high-growth accounts, fixing structural leaks, and scaling spend efficiently without tanking profitability. Whom I Help: B2B & Lead Generation: Sync high-intent Search traffic with deep CRM tracking (HubSpot/Salesforce/Google Sheet) to optimise for pipeline value, not just cheap, junk form fills. E-Commerce Brands (Shopify/WooCommerce): Maximise ROAS, clean up severe Merchant Center errors, and optimize E-comm specific campaign structures (Shopify, PMax & Demand Gen). How I Fix an Account: I start by rebuilding your data layer, auditing GA4 and Google Tag Manager to capture exact events like Begin Checkout and custom conversions. If Google’s AI doesn't learn exactly who your real buyers are, it can't optimize. From there, I aggressively mitigate waste by stripping out irrelevant negative keywords, hidden placement feeds, and bad audience exclusions to stop budget bleed on day one. Finally, we align the funnel, tailoring your ad copy and landing page strategies to the exact intent stage of your target audience. The Metrics & Credentials: Top Rated Plus Status: Vetted in the top 3% of Upwork talent with a 100% Job Success Rate across long-term performance marketing contracts. 10+ Year Track Record: A decade of clean execution and adaptation through every major platform shift, from manual bidding to modern AI automation. Foundational Google Training: Early career background as an internal platform consultant, giving me a strong operational understanding of core algorithm mechanics and policy safeguards. Google Partner Badge: Certified since 2016 across Search, Shopping, Display, Measurement, and Video (alongside Microsoft/Bing accreditation). Stop guessing why your budget isn't translating into revenue. Let's look under the hood. 📩 Click 'Invite' or send a message to set up a quick audit of your current tracking and account health.