Yumna S.

Hi there! I build Shopify stores that are designed to convert and built to move fast, because I pair 5+ years of hands-on Shopify development with an AI-powered workflow most agencies haven't caught up to yet. I'm Yumna, a Toronto-based Shopify developer and eCommerce strategist. In that time I've worked on 50+ Shopify stores, managing them end to end: early-stage strategy and idea validation, design and development, launch, and post-launch support once the store is live and needs to keep performing. Here's what my role entails as a Shopify Strategist and your full-time partner: - Strategy & planning – market and competitor research, information architecture, and roadmapping, so the store's direction is clear before a single line of code gets written. - Design – UX/UI design, wireframes and Figma prototypes, branding and visual identity, mobile-first layouts built around how people actually shop. - Shopify development – custom themes and sections, Shopify Plus migrations, headless/Hydrogen builds, subscription and B2B setups, app and API integrations, Core Web Vitals and speed tuning. - Conversion & CRO strategy – audits, A/B testing, checkout and funnel optimization, backed by real numbers: one recent client saw sessions up 26%, sales up 214%, orders up 38%, and conversion rate up 12% after a Shopify optimization pass. Another saw a 48% lift in conversion rate off a redesign. - AI-powered content, at production quality – product photography, lifestyle and model imagery, and video generated and directed with Claude, Claude Design, ChatGPT, Gemini, Nano Banana, Google Flow, and Higgsfield, so stores launch with a full visual identity, not stock placeholders. - Technical & on-page SEO – structured data, site speed, Google indexing and crawl health, and Shopify-specific SEO that supports the CRO work rather than working against it. I think in terms of the whole funnel, not just the storefront, and I move between design and development myself, so strategy, UX, and code stay in sync instead of getting lost in handoffs between people. For stores that need continuous attention after launch, I also work on retainer. My hot take: I don't just build 'stores.' I build the foundation for brands people remember. Let's get started on your billion dollar brand today!