Samantha S.

Hi, there!👋 I'm Sam. I help companies turn confusing online experiences into clear, intuitive ones so people click, buy, and convert. I’m a Baymard-certified UX Content Strategist and Copywriter with 10+ years of experience working with brands like Anheuser-Busch, CVS, Shopify, and Upwork. My certification is backed by extensive study of UX research and best practices, allowing me to identify and fix the issues that impact usability and conversion. I specialize in simplifying complex websites, apps, and messaging experiences so users know exactly what to do next. Whether you need high-converting copy or help structuring your site, I focus on clarity, usability, and results. What I can help with: * Website & landing page copy * UX content strategy (apps, flows, checkout, onboarding) *Conversion optimization (improving clicks, signups, sales) * Information architecture (structuring your site) * Email & marketing copy * Social media content * Figma wireframes & content planning I can help solve problems such as: * How can I increase my website conversions? * How should I structure my website or restructure it? * What content should I put on my business homepage? * How can I make my brand more cohesive? * What should I post on my social media channels? * How can I showcase my business online? * How can I increase my brand awareness? * What words should I use for my product descriptions? * How can I create and execute a holistic content strategy/marketing plan for my business? * What blog posts should I write? * How should I structure my app, and what should I say on it? * What will the screens of my app or website look like? I bring both strategy and execution, so you don’t just get words, you get a clearer, more effective user experience. 👉 If your website, app, or messaging feels confusing, I can help simplify it. Let’s work together! — Sam