Heather L.

Businesses don’t lose sales or leads because SEO stopped working. They lose visibility because how people search has changed. I help brands and agencies adapt to AI-driven search, Google AI Overviews, and Generative Engine Optimization (GEO) so they remain discoverable, trusted, and relevant without chasing rankings or reacting to short-term performance swings. I’m a senior SEO and search strategist with 16+ years of experience leading organic growth initiatives across B2B, B2C, e-commerce, and local service brands. As a Director of SEO & Performance Marketing, I’ve overseen 40+ websites and guided long-term strategy for multi-channel search programs. My focus today is organic visibility, search clarity, and future-proof SEO systems built for how Google and AI surfaces actually work. My work is consultative, diagnostic, and systems-focused. I define what SEO can influence, what it cannot, and where visibility is being lost across content, entities, structure, and intent alignment. What I Specialize In AI Search Visibility & Strategy Answer Engine Optimzation (AEO) & Generative Engine Optimization (GEO) Google AI Overviews visibility optimization Entity research and topical authority mapping Search intent and discovery alignment AI-first content frameworks SEO Strategy & Technical Foundations SEO audits and opportunity diagnostics On-page and technical SEO guidance Schema markup and SERP feature targeting Internal linking and site structure strategy Organic visibility recovery and stabilization Content Strategy & Optimization Search-led content strategy (human-first, AI-readable) Editorial direction and SEO briefs Content optimization for trust, clarity, and discoverability Quality assurance for tone, accuracy, and consistency How Clients Use Me Strategic SEO/AEO advisor for internal teams White-label AEO consultant for agencies AI search visibility audits and readiness assessments Organic growth oversight without execution overload I work best with teams looking for clarity and direction, not short-term SEO hacks or reactive performance management. Why Clients Hire Me 20+ years of senior-level SEO and search strategy experience Deep understanding of AI-driven search behavior and visibility models Proven ability to stabilize and grow organic discovery long-term Clear communication and grounded expectations Calm, reliable, and systems-oriented approach Tools & Platforms SEO / AEO Strategy • Google Search & AI Overviews • GA4 • Looker Studio • SEMrush • Screaming Frog • Schema • WordPress • Shopify • HTML/CSS Basics • Content Strategy • Entity Research • QA & Editorial Review