Cansu D.

Award Winning Brand and Packaging Designer - Expert Vetted

⭐️⭐️⭐️⭐️⭐️ Top 1% Expert Vetted Strategist & Brand and Packaging Designer "Working with Cansu has been one of the most rewarding creative collaborations I’ve had on Upwork. She brings not only strong design aesthetics but also deep strategic thinking: understanding the emotional DNA of a brand and translating it into elegant, cohesive visuals. From typography to layout to color systems, her work feels elevated and timeless. If you're building a premium or artistic brand, she's the partner you want." If you want a brand that doesn't just look good, but actively drives market performance and de-risks your launch, you need strategy-first design. As the founder of Studio Matte with 14+ years of global experience, I partner with ambitious pre-launch founders and established companies across the US and Europe to build intentional, high-converting visual identities and packaging systems. 🏆 RECOGNITION & CREDENTIALS Upwork Expert Vetted: Top 1% Talent on the platform Global Recognition: 2025 Pentawards Winner 11 x A' Design Award Winner 3 x World Brand Design Society Awards Winner Track Record: 400+ completed projects with stellar client reviews Enterprise & Startup Experience: Worked with brands including Johnson & Johnson, Jeep, Snapchat, Hallmark, and Ambev Education: Bachelor’s in Product Design & Master’s in Visual Design ⚡ CORE SERVICES | 360 DEGREES BRAND DESIGN Brand Strategy & Positioning: Brand narrative, audience mapping, market differentiation, brand voice Visual Brand Identity: Bespoke logo design, typography systems, color palettes, brand guidelines / brand books Packaging & Label Design: Custom dielines, print-ready CPG artwork, box packaging, bottle/pouch design, tactile unboxing experiences Brand Refresh & Rebranding: Modernizing established brands for retail distribution and e-commerce scale Web Design & Digital Experiences: High-converting web design, strategic landing pages, UI/UX visual direction, digital brand presence Art Direction & Marketing Assets: Digital ad assets, social media content design, pitch decks, collateral design 🤝 WHY FOUNDERS WORK WITH ME Securing Major Retail Distribution: Built visual identity and packaging systems that enabled pre-launch startups to transition from early concepts directly into national retail shelf placements (Target, Nordstrom, Ulta Beauty) and distribution deals across the US and Europe. Driving 7-Figure Revenue Milestones: Designed brand and packaging systems that powered high-growth DTC launches and helped clients scale past multi-million dollar revenue goals. De-risking Capital Investments: Saved founders thousands in production re-runs by building factory-floor-ready, technically verified packaging dielines and structural logic before hitting print. Instant Investor Credibility: Created internationally recognized, award-winning visual identities (Pentawards, World Brand Design Society) that give founders immediate authority when pitching buyers, venture capital, and retail partners. Predictable Execution: Delivered complete, end-to-end brand identity and packaging suites in structured turnarounds with strict timeline adherence and zero scope drift. 🌿 INDUSTRY SPECIALIZATIONS Food & Beverage (CPG): Specialty coffee, tea, functional snacks, chocolate, RTD beverages, spirits Wellness & Health: Supplements, vitamins, protein powders, gummies, collagen, superfoods Beauty & Cosmetics: Skincare, haircare, body care, personal care Lifestyle & Retail: FMCG, apparel, home goods, specialty products Whether you are preparing for a major retail push or launching a high-growth DTC brand, let’s build something remarkable together. Send an invitation to chat, and let's discuss your project goals!