Jonathan P.

Find your startup's voice. Turn strategy into growth that compounds. I build go-to-market strategy for founders and growth-stage companies who are past guessing and ready for an outside, evidence-based read on what's actually working and what isn't. What I bring that most freelancers can't: - I currently lead go-to-market strategy for a $12B company, so I know how to build GTM playbooks, positioning, and content that actually move a business from stalled to scaling. - I've been a founder 3x, so I've lived the difference between GTM advice that sounds smart and GTM advice that survives contact with a real sales cycle. - I've also been a C-suite banker and led due diligence for one of the largest angel syndicates in the US. So when your GTM story needs to hold up in front of capital, I know exactly what that audience is testing for. What I deliver: Go-to-Market Strategy - Multi-dimension GTM audits: ICP clarity, positioning, competitive landscape, sales motion, pricing, content presence - Actionable, prioritized playbooks, not frameworks you have to translate yourself - Pricing strategy grounded in the value you actually deliver, not competitor benchmarking alone - Sales motion and channel diagnosis: why deals stall, why the pipeline doesn't convert - Social media and newsletter content strategy that builds a real audience, not occasional posts Documentation (when GTM clarity needs to become a fundable story) - Investor pitch decks and executive summaries that lead with what capital allocators actually care about - Lender-ready business plans and SBA 7(a)/504 packaging for founders raising debt capital - Financial projections built to hold up under scrutiny Who I work with: - Founders and growth-stage companies whose revenue is real but whose growth doesn't feel predictable - Teams who suspect something specific is broken (ICP, pricing, positioning) and want it confirmed or challenged, not guessed at again - Founders who eventually need that GTM clarity translated into fundraising materials, once the strategy itself is right Why clients come back: I work fast, I think at the executive level, and I don't pad engagements. You get a specific answer to a specific problem and if that problem turns out to be about raising capital, I can take the same clear thinking straight into the documents that need to carry it. If you're looking to fix what's actually broken in your growth, not just get another framework — let's talk.