Ievgenii B.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I find where B2B SaaS funnels are quietly losing pipeline and fix it. Usually the leak sits between the ad platform and the CRM: Google and LinkedIn Ads report healthy conversion numbers while sales sees demos that never become opportunities. For one B2B SaaS client, fixing that cut cost per lead by 24%. Across SaaS, eCommerce, and travel accounts, I’ve delivered ROAS between 5 and 18, on budgets up to $100k+ a month. I’ve worked in paid media and ad operations for 16 years. I start with tracking. GA4, GTM, and offline conversion imports determine what the bidding algorithms optimize for, and on many accounts, they optimize for form fills rather than pipeline. I connect HubSpot to Google and LinkedIn Ads so that bidding learns from SQLs and opportunities rather than raw leads. After that, I look at account structure, search terms, audiences, and creative, in that order. How we can work together: - Paid media audit. A fixed-fee review of your Google, LinkedIn or Meta accounts and tracking. You get written findings and a prioritized plan your team can act on, whether or not we continue. - Ongoing management. I run the accounts myself, make the budget decisions, and report on pipeline, CAC, and payback, not clicks. Monthly retainer. - Rebuild. When the existing setup can’t be fixed, I rebuild tracking and account structure from scratch, then hand it over or keep running it. I work best with B2B SaaS companies from seed-stage to Series B, fintech and professional services firms (legal, finance, accounting) where one new client is worth thousands and the sales cycle continues after the lead form, and DTC brands that scale against margin rather than ROAS. I typically work with companies spending $10k+ per month on paid media. Platforms: Google Ads (Search, PMax, Demand Gen), LinkedIn Ads, Meta, Microsoft Ads. Tracking and reporting: GA4, GTM, Looker Studio, HubSpot. If you’re spending on Google, Microsoft, or LinkedIn Ads and can’t tie it to pipeline, start with the Paid Media Audit in my Project Catalog. Or send me a message with your monthly spend, main channel, and what happens after a lead enters your CRM, and I’ll tell you where I’d look first.