Alicia G.

With 10+ years across sales process design, CRM workflow implementation, and sales enablement, I’ve worked inside both high-growth VC-backed SaaS startups and global enterprise organizations building the internal systems that improve ramp time, rep productivity, manager accountability, and pipeline consistency. My background includes: • Sales process and CRM operations work supporting revenue teams • Serving as the first Enablement hire at two scaling SaaS companies • Building onboarding programs from scratch for SDRs, AEs, Solutions Engineers, Renewals, and Customer teams • Supporting global enablement across North America, EMEA, and APAC • Designing practical workflows that improve CRM adoption and day-to-day sales execution At one VC-backed SaaS company, I built the onboarding program that helped reduce new hire ramp time from 6 months to 3 months while onboarding 50+ GTM hires. Today, I bring that same practical structure to growing sales teams that need more consistency and accountability, without hiring full-time RevOps and Enablement headcount. I can help with: ✔ Sales process documentation & rep workflow implementation ✔ CRM adoption / pipeline hygiene / follow-up accountability ✔ Sales onboarding programs (30/60/90 plans, certifications, ramp scorecards) ✔ Sales playbooks, call guides & discovery frameworks ✔ Manager coaching cadences & rep performance scorecards ✔ Funnel execution reviews & productivity audits ✔ Sales workflow standardization for growing teams Best fit clients: • Founder-led sales teams scaling beyond a few reps • VC-backed startups hiring SDRs/AEs for the first time • SMB B2B sales organizations with inconsistent CRM usage and pipeline management • Teams that have process on paper but lack day-to-day execution discipline Get in touch if this sounds familiar, I help architect the sales systems that make execution consistent, accountable, and repeatable.