Lianne F.
Health Content Strategist | Biopsych BSc | YMYL & SEO Specialist
If you've ever tried to make a dense clinical study sound interesting to someone reading on their lunch break, you know exactly why I do what I do. I have a Bachelor of Science in Biopsychology, three years in a university neuroscience research lab, and over 10 years turning complex medical, mental health, and wellness concepts into search-optimized content that people actually read and trust. I don't just write. I translate. I excel in breaking down the subfields of clinical psychology for a patient-facing blog, explaining cosmetic chemistry for a new skincare launch, and writing provider-focused guides on private practice records retention and CAQH ProView credentialing, What's even more important is that I can adapt my writing style, voice, and tone to fit your brand and your target audience. What I deliver: • Long-form SEO articles, guides, and myth-vs-fact explainers • Content strategy — SERP and intent research, briefs, blog taxonomy, refresh cadence for evergreen posts • Content audits and refreshes — updated research and citations, link hygiene, schema, intent-matched metadata • Product pages, ingredient explainers, routines, and comparison tables • Ghostwriting bylined under your clinicians or founders • Custom infographics and web-optimized visuals (Illustrator, Photoshop, Canva) How I work: Clinical accuracy. I partner directly with licensed clinicians and subject matter experts so every piece is evidence-based and E-E-A-T compliant, using empathetic, stigma-aware language. I cite primary sources, not aggregators, and I'll flag anything I can't substantiate rather than soften it into a claim you'd have to defend later. Strategic SEO. SERP intent research, metadata, schema-ready FAQs, H1–H3 hierarchy, internal link structures, image alt text, canonical hygiene. You get publish-ready work, not a draft someone else has to finish. B2B and B2C range. I'm equally comfortable comparing CADC and LADC certifications for industry professionals as I am writing conversion-ready wellness product pages and senior-friendly diabetes care guides. I've written for Grow Therapy, Curology, Nutrisense, Buoy, Sunny Within, Dermaflash, Wellness Assembly, The Diabetes Council, and many private medical clinic, dental clinic, and medspas. If you have a page that should be ranking and isn't, send me the URL. I'll tell you what I'd change and whether I'm the right person to do it.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $376
Billed in all: $37,501$38k
$188 in the last 6 months
Across 101 contracts
Earnings, last 30 days
Skill rankings: Top 25% in Article Writing
Ranked by MRR among everyone on Upwork with the skill.
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