Hunny K.

Hi, I’m Henry (Hunny K). I got into SEO because I was always curious about one simple question: why does one website get customers from Google while another, often just as good, gets almost no visibility? Over the past 8+ years, that question has taken me through hundreds of websites, different industries, Google updates, technical SEO problems, content strategies, local search challenges, eCommerce websites, and now the rapidly changing world of AI search. What I’ve learned is that SEO is rarely just about putting keywords on a page. Sometimes the problem is technical. Google can't properly crawl or index the website. Sometimes the website has good content but poor search intent alignment. Sometimes a local business is competing against stronger businesses with better Google Business Profiles and local authority. And sometimes an eCommerce website has hundreds or thousands of products, but its architecture, internal linking, filters, or category structure makes it difficult for search engines to understand. Today, my work sits at the intersection of SEO, AI Search, AEO, Local SEO, and eCommerce SEO. I help businesses understand how people search, how search engines interpret their websites, and increasingly, how AI-powered search experiences discover and recommend information. What I usually work on • Technical SEO audits, crawling & indexation • AI SEO, AEO & Generative Engine Optimization • Google AI Overviews & AI search visibility • Local SEO & Google Business Profile optimization • eCommerce SEO for Shopify & WooCommerce • Keyword research & search intent mapping • Content strategy & topical authority • On-page SEO & internal linking • Schema & structured data • Core Web Vitals & PageSpeed • SEO migrations and website redesigns • Competitor & SERP analysis • SEO recovery and growth strategies • Authority building and digital PR I’ve worked with local businesses, eCommerce stores, SaaS companies, technology businesses, legal firms, healthcare businesses, real estate companies, home service businesses, and other service-based companies. But I don't start every project by giving someone the same SEO checklist. I usually start by asking: What is stopping this website from growing right now? Then I look at the technical setup, search demand, competitors, content, authority, user intent, and conversion opportunities to identify where the biggest gains are likely to come from. My goal isn't simply to increase a ranking report. It's to help turn search visibility into something the business can actually use: More qualified visitors → More enquiries → More customers → More revenue. I’m also particularly interested in where search is heading. Google Search is changing. AI Overviews and generative search are changing how people discover information. Search is becoming more conversational, more entity-driven, and less dependent on the traditional ten-blue-links model. That means SEO strategies need to evolve too. I enjoy working on these problems because there is always something new to investigate, test, and improve. I’m Top Rated on Upwork with a 100% Job Success Score, 5/5 rating, and 100+ completed jobs, and I prefer working directly with clients who want someone who can understand the problem, explain it clearly, and actually get involved in the work. If you're dealing with an SEO problem, send me your website URL and your main goal. I'll take a look at the situation and tell you what I would focus on first.