Gavin B.

I design and build fast, maintainable websites using static HTML, WordPress and headless WordPress architectures. Every website is planned around business requirements, content management needs and long-term maintainability rather than page builders or unnecessary complexity. My work focuses on three areas: static website development, WordPress website development and headless WordPress development. Whether a project involves a new website, a website redesign, a website migration or performance improvements, the objective remains the same: clean architecture, responsive web design, strong performance and a website that is easy to maintain. Static Website Development I build static HTML websites using HTML, CSS and JavaScript. These websites contain no content management system, database or server-side processing, making them well suited to businesses that need speed, security and minimal maintenance. Static websites are ideal for business websites, landing pages, portfolio websites, product showcases and marketing websites where content changes infrequently. They load quickly, require minimal hosting resources and have a significantly smaller attack surface than traditional content management systems while delivering excellent web performance and Core Web Vitals. WordPress Development WordPress remains one of the most flexible platforms for businesses that need to manage their own content. I build custom WordPress websites that are structured for long-term use, easy to maintain and optimized for performance. Projects include new WordPress websites, website redesigns, WooCommerce development, Elementor development, Gutenberg development, custom functionality, theme customization, plugin integration, website migrations, technical troubleshooting, website maintenance and website speed optimization. Existing WordPress websites can also be cleaned up by removing unnecessary plugins, improving loading speed and resolving technical issues that affect usability, stability and search visibility. Headless WordPress Development Headless WordPress separates content management from frontend presentation. WordPress is used to manage content while the frontend is built independently using modern frameworks such as Next.js and React. This architecture is well suited to projects that require high performance, flexible deployment workflows, API integrations, custom frontend development or integration with external systems and business applications. It provides the flexibility of WordPress content management without the limitations of a traditional WordPress frontend. Technical SEO and Performance Website performance begins with architecture rather than optimization plugins. Every website is built with clean HTML, semantic markup, responsive layouts and efficient loading strategies. Technical SEO includes schema markup, JSON-LD structured data, metadata, internal linking, crawl optimization, XML sitemaps, Core Web Vitals improvements and website speed optimization. The goal is to ensure every website is accessible to users, search engines and AI-powered search platforms without introducing unnecessary complexity. Analytics and Measurement Reliable data is essential for understanding how visitors use a website. I implement Google Analytics 4, Google Tag Manager, Google Search Console, event tracking and conversion tracking so businesses can measure website performance, identify opportunities and make informed decisions. Technologies The primary technologies I work with include HTML, CSS, JavaScript, PHP, WordPress, Elementor, Gutenberg, WooCommerce, Next.js, React, Cloudflare, Cloudflare Pages, GitHub, Google Analytics 4, Google Tag Manager, Google Search Console, Rank Math, Yoast SEO, schema markup and JSON-LD structured data. Typical Projects Clients typically hire me to: Build custom WordPress websites. Design and develop static HTML websites. Build headless WordPress websites. Redesign existing websites. Migrate websites to WordPress or modern architectures. Improve website speed and Core Web Vitals. Resolve WordPress issues and technical problems. Develop WooCommerce stores and custom functionality. Implement technical SEO and schema markup. Maintain and optimize existing websites. Every project starts by understanding the requirements before selecting the technology. Not every website needs WordPress. Not every WordPress website should be headless. The right solution depends on the project goals, content requirements, budget and long-term maintenance requirements.