Luis H.

Scale revenue, not just clicks. I help SMBs and startups transform paid media from an expense into a predictable growth engine. With 8+ years in performance marketing, I specialize in managing and scaling budgets from setup to multiple-figure monthly investments. Why Work With a Senior Strategist? In the 2026 landscape of AI-driven automation, true ROI comes from Value-Based Bidding and Technical Accuracy. I provide senior-level strategy combined with strategic AI leverage and day-to-day, hands-on account optimization. What Sets My Approach Apart: AI-Augmented Efficiency: I leverage LLMs (ChatGPT, Gemini) and custom Agents to 10x output for audience research, ad copy/video/image generation, and data analysis, retaining human-level precision with AI speed. Technical Mastery: Expert implementation of GA4, Google Tag Manager (GTM), and server-side tracking to ensure 100% data accuracy in a privacy-first world. P&L Focus: I optimize for ROAS, TACOS, and bottom-line profit, not vanity metrics. Core Specializations: Google Ads: Expert management of Performance Max (PMax), Search, Shopping, and YouTube scaling. Amazon Advertising: Full-funnel management including Sponsored Products, Brands, and advanced Amazon Marketing Cloud (AMC) insights. Growth Roadmaps: Deep-dive account audits and multichannel restructures designed for fast iteration. Technical Stack & Intelligence: Analytics: GA4, Looker Studio, Google Tag Manager (Web & Server-Side). Tools: SA360, Merchant Center, Feedonomics, Helium 10, Zonguru. AI Integration: Custom automated workflows for copy, research, and predictive bidding. Ready to scale? Invite me to your project or book a 15-minute consultation to discuss your specific growth goals. Industries & experience: I’ve worked with ecommerce brands, Amazon sellers, marketplaces, and lead-driven businesses, including fast-growing startups and established SMBs. My experience spans lead generation and customer acquisition for industries such as real estate, property management, fintech, SaaS, consumer services, education, healthcare & wellness, and B2C/B2B platforms, as well as retail, DTC, and subscription-based ecommerce. Tools & platforms: Google Ads, Amazon Ads, SA360, GA4, GTM, Merchant Center, Looker Studio, Hellium 10, Zonguru, Intentwise, Scale Insights, Meta Ads, LinkedIn Ads, SEMrush, SpyFu, Shopify, WordPress, Feedonomics, Excel (advanced), and AI-assisted workflows. AI and LLMs Integration: Extensive expertise in ChatGPT, Gemini, and Claude, utilizing both native platforms and APIs to build automated workflows. I leverage AI to accelerate audience research, ad copy generation, and data analysis, maximizing efficiency and output quality. How I work • Clear goals and KPIs from day one • Transparent communication and reporting • No black boxes as you’ll always know why something is done • Long-term thinking with short-term wins All services:
 Core PPC Management: Google Ads (Search, Display, YouTube, Shopping), Search Ads 360 (SA360), and Microsoft/Bing Ads. Expert management of Performance Max (PMax) and Demand Gen campaigns including signal optimization and asset-group engineering. Amazon Advertising & Retail Media: Full-funnel management for Seller & Vendor Central. Sponsored Products, Sponsored Brands (Video/Store), and Sponsored Display. Advanced Amazon Marketing Cloud (AMC) insights, and Organic Rank "Halo Effect" strategies. AI and LLMs Integration: ChatGPT, Gemini, Claude, LLMs API, plugins, automated workflows, audience research, ad copy generation, and data analysis to maximize efficiency and output quality. Strategic Development: Full-Funnel Marketing Strategy, Competitive Benchmarking, and Growth Roadmaps. Campaign Design, Setup, and Global Scaling. Market Intelligence using Semrush, SpyFu, and Helium 10. Creative & Conversion Testing: AI-Assisted Ad Copywriting, Generative AI Creative Testing (Image/Video), and Multivariate Split Testing. Landing Page Audits, CRO (Conversion Rate Optimization), and A/B Testing Frameworks. Technical Tracking & Analytics: End-to-end GA4 & GTM Implementation (Web & Server-Side). Custom Data Visualization and Automated Reporting via Looker Studio. Performance Optimization: Advanced Geo-Targeting, Algorithmic Bid Management (Rule-based & AI), and ROI/TACOS Optimization. Remarketing, Audience Signal Sculpting, and Advanced Ad Extension/Component Management. Social & Professional Networks: Meta (Facebook & Instagram) and LinkedIn. Advanced Audience Segmentation, Lead Generation Funnels, and Sponsored Update Strategies. Advanced Growth Tools: Feed Management (Merchant Center/Feedonomics), Project Management, BSCs (Balanced Scorecards), and Deep KPI Analysis to ensure every marketing dollar correlates to business profit.