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Lark B.
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Lark B.

SEO Expert | AI Search (AEO/GEO) | Local & Technical SEO

17+ years in SEO | $900K+ earned | 1,800+ Upwork projects completed I help businesses get found on Google, ChatGPT, Gemini, Perplexity, and other AI-powered search platforms. I specialize in SEO, AI Search Optimization (AEO/GEO), Local SEO, Technical SEO, Google Business Profile optimization, and organic lead generation. Search is changing. Ranking on Google still matters, but businesses also need to understand how they're appearing in AI-generated answers and recommendations. If your website isn't getting enough qualified traffic, leads, or sales, or you're wondering why competitors are being recommended by AI platforms instead of your business, I can help you identify what's holding you back. With 17+ years of SEO experience, I focus on building search visibility that drives real business results, not just rankings or traffic. What I Can Help You With AI Search Optimization (AEO & GEO) AI visibility audits for ChatGPT, Gemini, Perplexity, and Google AI Overviews Answer Engine Optimization (AEO) Generative Engine Optimization (GEO) AI search competitor analysis AI citation and brand mention analysis Content optimization for AI-generated answers Entity optimization and structured data FAQ and question-based content optimization Brand authority and topical relevance improvements AI search visibility tracking and reporting Technical SEO Comprehensive technical SEO audits Core Web Vitals and page speed optimization Crawlability and indexation Internal linking Schema markup and structured data Website architecture Technical issue prioritization and implementation Content Strategy & Organic Rankings Keyword and competitor research Content gap analysis Topic clusters and content planning SEO content briefs Blog and service-page optimization Existing content refreshes On-page SEO Content strategies designed for traditional and AI-powered search Local SEO & Google Business Profile Google Business Profile optimization Google Maps visibility Local keyword targeting Local landing page optimization Citation building and cleanup Local competitor analysis Local SEO strategies for service-based and multi-location businesses Authority & Off-Page SEO Link-building strategy Guest posting opportunities Niche-relevant backlink acquisition Digital PR opportunities Brand mentions and online authority development Citation and entity consistency Conversion Optimization & Paid Search Landing page conversion rate optimization Google Ads strategy Lead generation funnel optimization Conversion tracking Website improvements focused on generating more inquiries and sales SEO + AI Search: Why Both Matter Your customers aren't just searching Google anymore. They're also asking AI platforms questions like: Who is the best roofing company near me? Which HVAC company should I hire? What's the best software for my business? Which service provider has the strongest reputation? If your competitors are appearing in those responses and your business isn't, that's a visibility gap worth investigating. I help businesses understand how they're currently represented across AI search platforms and identify practical ways to improve their discoverability. The goal is simple: Make your business easier to find, understand, trust, and recommend across both traditional and AI-powered search. How I Work I don't start by throwing a generic SEO checklist at your website. First, I identify your biggest growth constraint. That could be: Technical SEO issues preventing Google from properly accessing your pages Weak content that isn't matching search intent Competitors outperforming you for high-value keywords Poor local visibility in Google Maps Low conversion rates despite existing traffic Limited brand visibility in AI-generated search results Content and website structure that could better support AI search discovery Then I build a prioritized strategy focused on the improvements most likely to create measurable business value. You'll get clear recommendations, practical execution, and transparent reporting without unnecessary SEO jargon. Good Fit If You Need More qualified traffic from Google Better rankings for competitive keywords More calls, leads, and sales An AI visibility audit for ChatGPT, Gemini, or Perplexity An AEO/GEO strategy to complement existing SEO Better Google Maps and local search visibility A technical SEO audit and implementation plan Help recovering stalled organic growth A second opinion on your existing SEO agency or strategy A long-term SEO partner who understands both traditional and AI-powered search Let's Find Your Biggest Search Visibility Opportunity Send me your website and tell me what you're trying to improve. Whether it's Google rankings, local leads, technical SEO, or visibility in AI-generated answers, I'll help you identify where to start. 17+ years of SEO experience

🇨🇦Ottawa, Canada$30/hr100% JSS4.95 (1192)Since Jul 2015
GlobeUpwork

Earnings and projects

MRR
$3.7k

Last 6 months ÷ 6

World#9,153 / 412k
🇨🇦Country#255 / 7,134
Revenue, last 30 days
$4.1k

Last 6 months: $22k

World#7,860 / 412k
🇨🇦Country#224 / 7,134
Total earnings
$927k

Billed in all: $967k

World#694 / 412k
🇨🇦Country#26 / 7,134
Per project
$496

$555 in the last 6 months

World#183,406 / 412k
🇨🇦Country#3,411 / 7,134
Projects, last 6 months
40

Across 47 contracts

87% fixed13% hourly
World#1,553 / 412k
🇨🇦Country#41 / 7,134
Projects in all
1,868

Across 2,007 contracts

77% fixed23% hourly
World#106 / 412k
🇨🇦Country#1 / 7,134

Earnings, last 30 days

$967k+$4.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$962.5k$965.0k$967.5kOct 8Oct 23Nov 7

Skill rankings: Top 0.78% in Article Writing

Top 1% in 2 of 13 skills, ranked by MRR among everyone on Upwork with the skill.

  1. #70Content SEO2,862 freelancers · 🇨🇦 #3Top 2%
  2. #75Internet Marketing2,544 freelancers · 🇨🇦 #2Top 3%
  3. #98Article Writing12,520 freelancers · 🇨🇦 #4Top 0.78%
  4. #131Blog Writing13,251 freelancers · 🇨🇦 #7Top 0.99%
  5. #182SEO Strategy5,668 freelancers · 🇨🇦 #6Top 3%
  6. #183Local SEO5,176 freelancers · 🇨🇦 #4Top 4%
  7. #184SEO Backlinking6,606 freelancers · 🇨🇦 #4Top 3%
  8. #196Search Engine Marketing3,899 freelancers · 🇨🇦 #6Top 5%