Ilari N.

Your e-commerce store doesn't need another developer — it needs someone who can understand the business, identify what's holding the digital experience back, and turn those insights into better design, better UX and better results. I'm a Senior E-commerce & Creative Specialist with 15+ years of experience across Shopify, UX/UI, CRO, SEO, web design, creative direction and digital strategy. I've earned $100K+ on Upwork, completed 150+ projects, maintained a 100% Job Success Score, and have 4,900+ hours of client work — including a 1,500+ hour Shopify engagement. I've also worked with global brands including BMW, Koala and IHG. What I bring E-commerce • Shopify strategy, development & optimization • Store redesigns & migrations • UX/UI & CRO • Product pages & merchandising • SEO & technical SEO • Google Merchant Center / product feeds Creative & Digital • Art direction & visual design • Branding & digital experiences • Photography & video • Landing pages & campaign creative • UX strategy & customer journeys Technology & Growth • Shopify, WooCommerce & WordPress • GA4 / Google Tag Manager • Klaviyo & e-commerce marketing • AI-assisted workflows Leadership & Strategy • Digital/e-commerce strategy • Project & team leadership • Working with developers, designers and marketing teams • Turning business goals into practical digital solutions I don't see e-commerce, design and technology as separate disciplines. The strongest digital projects happen when strategy, creative, UX and technology work together. My background allows me to move between those areas — whether you need someone to lead an e-commerce project, improve an existing Shopify store, rethink the UX and conversion journey, direct the creative, or work hands-on with the implementation. I also bring extensive experience with the Japanese market and can work comfortably across English and Japanese-speaking environments. If you're looking for a senior partner who can think strategically, lead creatively and get hands-on with the work, let's talk.